Braze Launches Native WhatsApp Messaging to Help Brands Build Deeper Customer Relationships

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced that native support for messaging channel WhatsApp is now generally available. Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform to strengthen customer relationships with context-rich conversational messaging that can drive higher conversion.

“We wanted to test how adding WhatsApp to our channel mix could help us recover churned users. Our initial win-back campaign on WhatsApp saw a 28% uplift from our existing win-back campaigns on other channels. We can’t wait to continue testing and optimizing our WhatsApp strategy with Braze.”

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“Now more than ever, marketers must create more personalized and relevant customer experiences across multiple channels that provide value, build retention, and maximize long-term loyalty,” said Kevin Wang, Chief Product Officer for Braze. “Today’s consumers continue to gravitate toward WhatsApp to learn about products and services. As consumers rely on the channel more to interact with brands, it is imperative that marketers embrace this messaging revolution and take full advantage of this emerging marketing arena to deliver richer, conversational experiences to customers. For many brands, incorporating WhatsApp into a cross-channel customer engagement strategy may be essential to help drive business results throughout the customer lifecycle, and we’re thrilled to offer a comprehensive WhatsApp Business Integration to do just that.”

Braze empowers brands to launch automated WhatsApp campaigns at scale and easily incorporate WhatsApp into their cross-channel marketing mix, reducing reliance on point solutions and redundant intermediary technologies. In addition, brands can deliver personalized and hyper-targeted WhatsApp messages to reach the right customer with the right message at the right time. Brands can use Braze to orchestrate mobile messaging at every stage of the customer lifecycle — from activation to monetization to retention use cases.

“Sending WhatsApp campaigns through Braze is easy, and we are already seeing strong results,” said Emma Ferran, Head of Retention for Lookiero, an online personal shopping service. “We wanted to test how adding WhatsApp to our channel mix could help us recover churned users. Our initial win-back campaign on WhatsApp saw a 28% uplift from our existing win-back campaigns on other channels. We can’t wait to continue testing and optimizing our WhatsApp strategy with Braze.”

SOURCE: Businesswire