Optimove, the creator of Positionless Marketing, announced it is strengthening the partnership with CACI, an expert provider of data-driven marketing, customer experience, and technology solutions. CACI joins Optimove’s ecosystem as an official Solution Partner.
Through this partnership, brands benefit from the combination of Optimove’s AI-powered Positionless Marketing Platform and CACI’s deep expertise in transforming customer experiences, addressing modern data challenges, and integrating new technologies and processes within an organization. Together, the companies help marketers unlock greater value from Optimove, accelerate time to value, and extend CRM strategies with expert and bespoke services that evolve and innovate alongside their brands.
“Too often, we see marketers only tap into a fraction of the power of their marketing platforms, due to siloed data, resource constraint, or integration challenges,” said Simon Gray, Director of Growth & Partnerships, CACI. “Optimove has built a sophisticated marketing platform that is heavily rooted in data and powered by advanced AI features. Our joint goal with Optimove is to ensure marketers leverage the wealth of data accessible to them and utilize the breadth of the platform to drive successful and personalized customer experiences at scale.”
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CACI’s collaborative approach is in understanding each organization’s unique business challenges and structuring a strategic blueprint that creates alignment between people, processes, and technology. Optimove and CACI saw early partnership success working with global gaming company, Entain. Together, they addressed Entain’s technology complexity, operational inefficiencies, and disjointed customer journeys and were able to accelerate their CRM transformation. CACI’s hands-on approach ensured that Entain’s team could fully leverage Optimove’s capabilities, turning platform potential into marketing performance gains.
David Delbridge, CACI’s Director of Marketing Technology said, “Our recommendation was centralizing CRM decisioning using Optimove and having better integration across Entain’s ecosystem. This unlocked a whole world of AI and automation at scale. Optimove’s AI decided the right offer and facilitated it end to end, not just delivered it.”
The partnership will also help address a common challenge facing enterprise brands: data quality and reliability. A customer marketing strategy is only as effective as the data that powers it. By leveraging CACI’s DataHub solution, which creates data standardization and identity resolution, in tandem with Optimove’s segmentation and activation capabilities, the platform will perform at its highest potential.
“While the Optimove platform provides marketers with data, creative, and optimization power, CACI’s proven experience and industry recognition, especially in the UK market, will help marketers fully capitalize on Optimove’s platform capabilities,” said Moshe Demri, SVP of revenue and general manager at Optimove. “We are excited to continue driving success with CACI and together, we’re not just providing advanced technology, we’re delivering memorable customer experiences and measurable business growth.”
SOURCE: GlobeNewswire
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