CleverTap Expands Omnichannel Capabilities with Infobip Partnership to Introduce RCS Messaging

CleverTap, the all-in-one customer engagement platform, has partnered with Infobip, a global leader in cloud communications, to introduce Rich Communication Services (RCS) messaging. This collaboration enables CleverTap customers to deliver visually rich, interactive messages using high-quality images, videos, carousels, and suggested actions. With real-time, two-way communication, brands can enhance conversational marketing strategies and foster deeper customer relationships.

RCS is transforming customer engagement by providing richer, more immersive interactions. With 1.2 billion monthly active users across 60+ countries, its adoption is rapidly growing. Additionally, Apple’s planned support for RCS starting with iOS 18 will further expand its reach, potentially increasing the global user base to over 2 billion by late 2025.

Beyond engagement, RCS strengthens brand trust and credibility by allowing businesses to communicate using verified brand identities while delivering personalized messaging experiences. The platform also offers advanced analytics, including read receipts and real-time feedback, enabling brands to measure campaign impact, refine strategies, and enhance customer loyalty.

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Anand Jain, Co-Founder and Chief Product Officer at CleverTap, stated: “RCS represents the future of brand-customer interactions—dynamic, interactive, and personalized experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we’re empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realize this vision and ensures that businesses can continuously meet and exceed customer needs.”

How CleverTap Enhances RCS Messaging

With CleverTap’s powerful platform, brands can leverage RCS to maximize customer engagement through:

• Customer Data & Analytics – Segment audiences based on past behaviors, real-time interactions, and predictive analytics. Utilize cohorts, funnels, and pivots to gain deeper insights into user engagement and measure campaign performance.
• Experimentation & Optimization – Leverage AI-powered automation, A/B testing, and multivariate testing to refine messaging strategies and improve conversion rates.
• Omnichannel Orchestration – Seamlessly integrate RCS messaging into a broader multichannel engagement strategy, combining it with email, push notifications, SMS, WhatsApp, and more to create a unified customer journey across all touchpoints.
• Personalization at Scale – Deliver hyper-personalized experiences using real-time contextual data, recommend products based on customer behaviors, and create customized offers that drive engagement and conversions.

Veselin Vuković, Chief Alliances Officer at Infobip, added: “Our partnership with CleverTap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with CleverTap’s advanced orchestration and personalization engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalized interactions that strengthen customer relationships and support long-term growth.”

The CleverTap-Infobip partnership marks a significant step forward in omnichannel customer engagement, providing brands with cutting-edge tools to deliver richer, more meaningful customer interactions. By combining Infobip’s industry-leading RCS messaging capabilities with CleverTap’s AI-driven personalization and analytics, businesses can now create more impactful, interactive, and conversion-driven engagement strategies.