Forsta Announces Launch of Enhanced Online Focus Group Solution

Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, announced product updates to InterVu, its qualitative online focus group solution. Forsta InterVu, which is purpose-built for the needs of research professionals, enables focus group leaders to seamlessly facilitate online group discussions with a feature-rich, fast and secure digital experience.

“My first impression was that the portal is very well built and feels secure, with a level of firewall and safety nets in place and a clear way to observe and listen in on live interviews”

The newly enhanced version of InterVu integrates Adobe Connect 12, allowing for high-resolution 1080p video and high-quality audio to create more reliable, reusable and engaging virtual experiences. The updated solution allows for document-, video- and screen-sharing, real-time polls, a virtual backroom and more. Researchers can manage projects with a user-friendly, instant-access browser-based interface, without any plug-ins or downloads. The new InterVu retains legacy benefits including built-in security and privacy protections.

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“InterVu is instrumental in helping research professionals uncover the full human experiences of their consumers, and these product updates allow them to focus solely on gathering valuable insights – not the technology,” said Luke Szerbinski, Vice President of Global Business Development at Forsta. “The purpose-built platform has been redesigned with a modernized performance that provides a highly-effective environment for engaging dialogue, with enriched features related to non-verbal responses, body language, facial expressions and more.”

“My first impression was that the portal is very well built and feels secure, with a level of firewall and safety nets in place and a clear way to observe and listen in on live interviews,” said Julie Morin, Market Research and Insights Manager, GSK. “I find it has a great platform to interact with the moderator as they conduct interviews. I also like the ‘Create a Mark’ feature, which allows me to highlight a moment that we can refer to later on for the analysis.”