Ibbaka Announces Release of Ibbaka Valio, a Next Generation Approach to Customer Value Management and Price Optimization

Ibbaka released Ibbaka Valio (Valio), a Software-as-a-Service (SaaS) solution for Customer Value Management and Price Optimization. A more comprehensive approach than previously offered, Ibbaka has extended its Value Pricing Dashboard (VPD) to enable Value Storytelling, an important enhancement to the Value to Customer capability.

Valio is a true end-to-end Customer Value Management solution. Valio is the first and only Customer Value Management solution to support BOTH pre-sales (lead to sale) and post-sales (deployment to customer success and retention) aspects of the revenue cycle. The new Value Story feature automates summarizing the economic performance of the offering over time, greatly improving the customer’s perception of value received and thereby reducing churn and improving retention.

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“We built Valio to help companies be more successful with new products and price performance”, says Steven Forth, co-founder at Ibbaka., “By helping our customers more comprehensively with Customer Value Management, we are confident our customer’s products will drive revenue faster.”

Valio solves an important challenge that all sales organizations face. Among the top 3 concerns of Sales Professionals is “prospects struggle with my product’s price” (reported by 35% of sales people in the Hubspot Global Survey). Valio is designed to improve pricing performance by improving value management through the following features and benefits

The overall benefit to our customers is more sales wins and increases in revenue growth. The Valio offering has improved Average Deal Size between 50% and 100% and improved Win Rate across many customers.

“The new Valio offering is well positioned to help innovative product companies drive revenue growth” says Karen Chiang, Managing Partner of Ibbaka, “In particular, the Value Storytelling is a real game changer in new sales and customer retention. Finally, customers can recognize the economic value received.”

Ibbaka provides software and expertise to enable business growth. Ibbaka optimizes revenue performance through customer value management and talent optimization. Ibbaka leverages data-driven analytical capabilities for unparalleled insights into the drivers for growth and profitability. Ibbaka has a team of experts with over 75 combined years optimizing pricing for world leading companies