Increased Sales and Improved User Experience with eComchain Commerce Cloud

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And let the Party begin! eComchain, a unique cloud-based ecommerce model that combines B2B and B2C ecommerce stores, is proud to announce the launch of Amscan (a Party City holding company) B2B site, featuring a totally new design, improved functionality and intuitive navigation to discover over 18,000 products that the company sells to nearly 40,000 customers in North America.

The new website creates an ease of doing business experience and brings a new look and feel that showcases the wide range of exciting product options and color choices for any occasion. New and unique functionalities include:

  • Mobile Optimization – order on any device!
  • Smarter search
  • Shop by format or collection
  • Build multiple carts simultaneously
  • Pay by credit card, order tracking, hi-res images and more!

As executive VP, Craig Leaf, aptly summarized the benefits of launching Amscan B2B storefront on eComchain platform, “The overall customer experience has improved from 36% to 49% post the re-platform. With easier access for new customers and existing customers to purchase on the site, as well as the enhanced navigation and architecture which we believe is helping to improve customer participation as represented in the 13% increase in eligible value going through the site. It has been a pleasure partnering with you guys.”

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Craig also adds, “The average sale is up 23% post the re-platform. We believe a primary reason our average sale is higher is that customers can order in multiple catalogs simultaneously whereas prior they could only order in one catalog at a time. So, the customer experience improved and the average transaction value became more favorable. This correlates to the multiple catalog feature eComchain customized for Amscan.com.”

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