Infobip and Oracle Make Strategic Business Alliance to Elevate Omnichannel and Chatbot Experiences Globally

In an exciting new collaboration, Infobip, a leader in global communications and a member of the Oracle PartnerNetwork, has teamed up with Oracle to bring enhanced conversational capabilities to Oracle Fusion Cloud Responsys Campaign Management. This integration aims to deliver enriched, interactive experiences for businesses and brands using Oracle’s platform, enabling them to foster loyalty and boost sales through AI-driven chatbots and omnichannel engagement.

With consumer expectations for brand interaction rising, channels like chat apps and RCS are rapidly becoming vital for businesses to connect with their audience. According to Mobilesquared, 4.9 billion business messaging users globally now engage through rich messaging channels, with 2.8 billion on WhatsApp and 1.5 billion using RCS. This shift highlights the need for companies to adopt innovative solutions like conversational AI to meet customers on the platforms they prefer, creating more personalized, responsive experiences.

Through this new integration, companies using Oracle Responsys Campaign Management can now offer customized conversational experiences by leveraging Infobip’s comprehensive suite of chat channels—such as chat apps, social media messaging, RCS—and its chatbot-building platform, Answers. By integrating AI-powered chatbots, businesses can automate customer support and drive conversational marketing, resulting in smoother, cost-effective customer journeys.

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Additionally, Infobip’s robust telecom partnerships worldwide ensure that messages are securely delivered, regardless of location.

Oracle Responsys Campaign Management empowers brands to craft digital campaigns tailored to each customer’s unique preferences and interests, offering the intelligence needed to create truly personalized interactions at scale.

“Oracle’s customer experience solutions are designed to help businesses engage intelligently with their data,” said Stephen Streich, Group Vice President of Oracle Fusion Cloud Marketing. “By integrating with Infobip’s omnichannel and chatbot solutions, our clients can now design compelling conversational campaigns that drive loyalty.”

“Already an Oracle Independent Software Vendor Partner, Infobip’s enhanced integration solidifies its strategic partnership with Oracle, opening new possibilities for brands to deepen customer connections and enhance engagement across channels,” says, Veselin Vukovic, VP of Strategic Partnerships at Infobip.