MarTech360’S Weekly News Roundup With 8×8, Bloomreach, Wistia, MikMak, Life360, Pacvue, Nextdoor And More!

 

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Life360 Acquires Nativo to Strengthen Family-Focused Advertising Capabilities

Life360, a top family connection and safety company, will acquire Nativo. Nativo is a leading advertising tech firm. They focus on smooth, integrated ads on premium publisher sites.

MikMak Unveils AI and MCP-Powered Tools for Profitable Growth

MikMak, a leading global eCommerce platform, has launched major AI updates for MikMak 3.0. This update brings new conversational insights and features powered by Model Context Protocol (MCP).

• In Customer Experience news this week…

8×8 sees Surge in AI Adoption for Smarter Engagement

8×8, Inc, a leading global provider of business communications and customer engagement solutions, announced significant growth in AI adoption across the 8×8 Platform for CX.

Premier CX & CommBox Launch JourneyHub AI WhatsApp Hiring Tool

Premier CX, a UK leader in customer experience innovation, and CommBox, a global provider of AI-driven customer engagement technology, have jointly introduced JourneyHub.

• In Mobile Tech news this week…

Nextdoor Launches AI Ad Optimization and New Video Formats

Nextdoor Holdings, the main neighborhood network, launched new AI ad features in its Nextdoor Advertising Manager (NAM) platform.

Pacvue Expands EMEA via Retail Media Partnership with Tesco

Pacvue, the first AI-driven Commerce Operating System, is now partnering with Tesco Media. This collaboration will enhance retail media activation for brands in the UK.

• In Marketing Analytics news this week…

Marigold PR Launches PRplus, an AI Tool for Modern Search

Marigold PR has introduced PRplus: AI Influence, a strategic communications program designed to help B2B brands strengthen visibility and credibility.

Crest Data Earns AWS Ops Competency and Launches Migration Service

Crest Data, a top provider of observability and security services, has earned the AWS Cloud Operations Competency in Monitoring and Observability.

• In Martech Content news this week…

Wistia Debuts LLM-Friendly Video Embeds for Content Discoverable in AI Era

Wistia has launched its LLM-Friendly Embed feature. Videos are easy for LLM-powered search tools to read and find. Tools like ChatGPT, Claude, and Gemini can quickly access them.

Bloomreach Launches Personalized Media for Search and Storytelling

Bloomreach has introduced Personalized Media in-Grid. This feature changes traditional, static product grids into engaging, story-driven experiences.

• Article Of The Week…..

How Lego Uses Martech to Create Brand Magic and Drive Community Engagement

Lego does not stop engaging fans once they buy a set. Their technology tracks what people do in apps, on the website, and in stores. It watches how fans play, what they click, what they explore. All of this information is used to make the next experience feel personal. Kids get content and challenges that fit their age and interests. Adults get previews, exclusive offers, or newsletters. Each fan sees something that matters to them. That is how Lego keeps people coming back and feeling connected.

 

The CMO’s Guide to Martech ROI: Measuring What Truly Matters

ROI measurement is not an annual audit. It’s a loop: measure, analyze, optimize, scale, or shut it down. The best teams treat it like muscle memory. Every campaign, workflow, and automation goes through its own A/B testing to prove incremental value. That’s how you separate shiny tools from actual growth engines. Marketing leaders who keep this loop tight never wake up to ‘tool fatigue’ because underperformers are caught early and cleaned out fast.