Nectar360 extends its award-winning Avios partnership with IAG Loyalty to 2028

The award-winning partnership was the first between an airline and a supermarket coalition loyalty programme

Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has announced an extension of its award-winning partnership with IAG Loyalty that allows Nectar members to convert their Nectar points to Avios.

Customers can convert their Nectar points to Avios and redeem them through the British Airways Executive Club for rewards such as flights, cabin upgrades, hotel stays and more. Similarly, British Airways Executive Club members can convert Avios to Nectar points, to spend on groceries at Sainsbury’s; tech, garden furniture or other general merchandise at Argos; clothes from Tu and more. The new agreement will extend the partnership until 2028.

Launched in January 2021, the partnership was the first two-way exchange proposition between an airline and a supermarket coalition loyalty programme, proving popular with members and winning industry acclaim by picking up ‘Best Loyalty Marketing Campaign of the Year’ (Nectar & Avios with IAG Loyalty’s ‘Collect Stories’ campaign) at the 2022 International Loyalty Awards.

“We are always looking for new ways to make Nectar even more useful and valuable to our customers,” said James Howland at Nectar360.“Our partnership with IAG Loyalty and Avios is just one more example of how Nectar is continuing to add value to customers by giving them opportunities to earn and spend points.”

David Black, Head of Retail, Travel and Leisure at IAG Loyalty added, “The enthusiastic response to this partnership from both Avios and Nectar members has been fantastic. This extension allows us to continue to provide exceptional value and choice for our members and deliver even more rewarding experiences.”

About Nectar360
Nectar360 owns and operates Nectar, the UK’s largest coalition loyalty programme, helping the UK’s biggest brands to connect with customers. It manages Sainsbury’s and Argos’ retail media services, utilising its own insights and media expertise to connect the Sainsbury’s businesses, FMCG and GM brands and customers. Through the unrivalled data provided by the 23 million members of the Nectar loyalty programme, Nectar360 understands consumers better than anyone else, offering brands a clear view of exactly who their customers are and what they buy.

About IAG Loyalty

IAG Loyalty is home to The Wine Flyer, British Airways Holidays and Avios, the loyalty currency of the British Airways Executive Club, Iberia Plus, Aer Lingus AerClub, Vueling Club, Qatar Airways Privilege Club and Finnair Plus.

IAG Loyalty is proud to create the world’s most rewarding experiences, creating millions of memories for members around the world through the power of loyalty.

It’s parent company, International Airlines Group (IAG), is one of the world’s largest airline groups, flying more than 118 million customers each year across leading airlines in the UK, Spain and Ireland, including British Airways, Iberia and Aer Lingus.