NICE and MoneyGram Named Winners for Customer Experience Category In Ventana Research’s 16th Annual Digital Leadership Awards

NICE announced that it has been named a winner with MoneyGram International in the Ventana Research 16th Annual Digital Leadership Awards competition for the Customer Experience category. Ventana’s Customer Experience award recognizes the organization and technology that best exemplifies leadership in applications and technologies that support engagement with customers for any purpose.

MoneyGram, which provides financial services including money transfers in more than 200 countries and territories, needed a contextual help solution for its web presence that would be both powerful for consumers and easy to implement and maintain. Expanding its existing relationship with NICE, MoneyGram now utilizes NICE CXone Guide to better promote its loyalty program and implement additional tech solutions to handle day-to-day business challenges.

Cyndi Daman, Global Web Manager, MoneyGram International, explained, “NICE CXone Guide’s capabilities and adaptability give us more tools to reach our customers on the web. Because we have 14 languages that we work with across 35 websites internationally, we have to make sure that the message we are putting out in each region is relevant to that region and CXone Guide allows us to do that.”

Concluded Daman, “With NICE CXone Guide we’ve seen faster go-to-market results, an increase in our TrustPilot ratings and an increase in our conversion rates. We also ran a promotion using messaging via CXone Guide that yielded us 21,000 engagements over the course of just 30 days.”

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Barry Cooper, President, CX Division, NICE, said, “Proactively delivering the right guidance at the right time gives web and mobile visitors the most relevant and appropriate offers or assistance and reduces friction throughout their digital journey. As organizations engage their customers on an increasing variety of digital and voice channels, journey orchestration has become a top priority. This recognition from Ventana Research highlights NICE’s ongoing commitment to providing seamless experiences to create optimal outcomes on customers’ channel of choice fosters stronger customer engagements and markedly improves satisfaction.”

Keith Dawson, VP and Research Director for CX, Ventana Research, and ISG said, “MoneyGram demonstrated significant real-world benefits from working with NICE, moving the needle on key metrics and ultimately delivering a powerful and effective customer experience. We congratulate NICE and MoneyGram on winning this award.”

CXone Guide provides proactive, contextual self-service guidance for Web and Mobile experiences. Guidance can be in the form of knowledge articles, bots and Intelligent Virtual Assistants (IVAs), or connection with an agent via chat or messaging.

The Ventana Digital Leadership Awards program recognize individuals and companies that have embraced the use of technology to help them lead their businesses and optimize readiness across their people, processes, information, and technology to grow their impact and industry potential. As part of the judging process and methodology, Ventana Research examined case studies and submissions to evaluate the nominated organization, the individual’s leadership and outcomes using technology, best practices utilized, and the associated business impact and value. Submissions received spanned industries and organizational sizes from across the globe.

SOURCE: Businesswire