Nick Dimitriou Of Moosend On Personalized Customer Experience [DesignRush Spotlight]

A whopping 97% of marketers achieved growth in business outcomes as a result of their personalization efforts, as per Salesforce. It stresses the importance of brands relying on optimized marketing experiences to drive more sales and revenue.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Nick Dimitriou, the head of growth at Moosend, an email marketing software and a Sitecore company to learn why personalization matters in email marketing.

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Interview highlights include:

• The effective, organic ways brands can include personalization in their email marketing campaigns
• The role of segmentation in driving engagement and conversions
• How Moosend stands out from other competitors on the market and how businesses can leverage the platform
• The company’s strategy behind the huge number of free resources for its customers
• The tools Moosend integrates with and the benefits of these integrations for both companies and clients
• The platform’s acquisition by Sitecore and how it complements its offerings
• The best event marketing best practices

SOURCE: PRWeb