Powered by Experience iD, Qualtrics Frontline Innovations Bring Digital Behavioral Data Natively to the World’s Leading Experience Management Platform

QUALTRICS X4 – Qualtrics, the leader and creator of the experience management category, announced two new Frontline Digital solutions Customer Journey Optimizer and Digital Experience Analytics. These new solutions capture billions of data points based on customer behavior across human and digital touchpoints like customer service calls, website visits, or social media engagements, and use artificial intelligence to identify the biggest sources of frustration and satisfaction to help teams prioritize the right actions to take to improve their customer experiences.

“Qualtrics’s new frontline digital solutions help leaders understand the ‘why’ behind digital behavior, and help companies know with certainty what to do next to accelerate customer acquisition and remove friction that’s resulting in lost customers and lost revenue.”

Eighty percent of consumers have switched brands because of a bad experience, and for more than half of those people, it took just one bad experience to make the switch. Negative customer experiences cost companies an average of 8 percent of their annual revenue, so it’s critical that they get their frontline interactions right.

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The Qualtrics platform can now natively capture, analyze and automate actions based on first-party digital behavioral data, as well as every form of customer feedback – including call center transcripts, social media posts, product reviews and survey responses – all on a single platform. Through Experience iD, companies can leverage all this information to deeply understand key moments on all their channels and trigger automated actions to help customers complete their journey. This game-changing innovation will help companies increase customer satisfaction and loyalty, drive engagement, and fuel growth.

“Billions of dollars in revenue are lost every day due to poor digital experiences,” said Qualtrics President of Product and Engineering Brad Anderson. “Qualtrics’s new frontline digital solutions help leaders understand the ‘why’ behind digital behavior, and help companies know with certainty what to do next to accelerate customer acquisition and remove friction that’s resulting in lost customers and lost revenue.”

Qualtrics AI-Powered Insights Optimize the Customer Experience at Every Frontline Touchpoint

Qualtrics Customer Journey Optimizer, which is built into Qualtrics Experience iD, identifies key moments and points of friction that may prevent a customer from making a purchase or reaching another goal. The solution can quantify the revenue impact of any issue and redirect the customer proactively.

For example, a bank sees a large number of customers abandoning new account applications. Customer Journey Optimizer creates a single omnichannel view of the entire journey to show them exactly why and where the breakdown is happening, as well as the impact to their business, such as lost revenue or service cost. The bank can also see how the issue is impacting various types of customers across different channels and orchestrate the best response to increase customer acquisition, drive higher retention, and provide the highest levels of support.

Digital Experience Insights and Intelligent Recommendations Drive the Right Actions

Qualtrics Digital Experience Analytics creates a visual replay of consumers’ behavior during their web experience, capturing key frustration signals like error clicks, rage clicks, and mouse thrashes. Digital Experience Analytics uses Qualtrics AI to identify the most relevant session replays, enabling brands to act quickly to support customers, prevent lost revenue and increase customer satisfaction. Built-in privacy controls help organizations stay compliant with data privacy regulations, while personalizing and improving their customers’ digital experiences.

SOURCE: Businesswire