Sinch’s Elastic SIP Trunking: A New Standard for Reliable and Affordable Communication

On October 29, 2024, Sinch, a leader in global communications through its Customer Communications Cloud, announced the launch of Elastic SIP Trunking, now accessible via the Sinch Customer Dashboard. This innovative solution offers businesses of all sizes scalable, reliable, and cost-effective voice communication capabilities. Featuring a flexible, pay-as-you-go pricing model, Elastic SIP Trunking allows organizations to optimize costs and adapt usage to real-time demands, ensuring they pay only for what they need.

Ranked among North America’s top 5 SIP trunking providers for four years running, Sinch leverages its extensive owned and operated network, which manages over 160 billion numbers and supports 300 billion call minutes annually, to deliver seamless scalability and robust reliability. The Sinch Customer Dashboard consolidates management of voice, messaging, video, and more, allowing businesses to oversee all communications solutions from a single interface.

LiveVox, a customer engagement platform, has already adopted Sinch’s Elastic SIP Trunking to enhance call routing for SMS callbacks, significantly improving customer experience. “Sinch empowers us to manage SMS and voice channels with ease,” said Oscar Orozco, Senior Voice Engineer at LiveVox, emphasizing the added flexibility and efficient callback functionality that customers value.

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Key Advantages of Sinch Elastic SIP Trunking:

• Effortless Scalability: Instantly scale up or down without over-provisioning resources.
• Comprehensive Voice Services: Access local, long-distance, and international calling from one provider.
• High Reliability: Built-in redundancy ensures clear call quality even during outages.
• Cost-Efficient Pricing: A flexible pay-as-you-go billing model enables efficient spending.

The Sinch Customer Dashboard simplifies management of Elastic SIP Trunks and additional CPaaS services like Programmable Voice, messaging, email, and verification, reducing the need for significant developer support. Through this platform, businesses can seamlessly adjust SIP trunk capacity, monitor usage, and expand services—without complex integrations.

For custom needs, Sinch offers REST APIs, enabling developers to manage services and create bespoke solutions tailored to unique requirements. Designed with user-friendly features, the Customer Dashboard includes real-time monitoring, troubleshooting tools, and robust security features like end-to-end encryption and STIR/SHAKEN compliance. Businesses can also manage phone numbers easily, ordering new numbers or porting existing ones, all within one streamlined platform.

“Businesses today need communication infrastructure that’s as flexible as it is reliable,” said Sean O’Neal, Chief Product Officer at Sinch. “Our Elastic SIP Trunking and comprehensive Voice portfolio empower companies to scale for large call volumes or international reach, all while optimizing costs.”