Sitecore Accelerates Customer Engagement with the Launch of Sitecore.ai and Enhanced XM Cloud Platform

Sitecore®, a global leader in digital experience software, announced the debut of Sitecore.ai, a groundbreaking digital destination that showcases how AI, content, and data converge to redefine customer engagement. This immersive experience is designed to inspire marketers with real-world applications of agentic AI while demonstrating the evolving capabilities of XM Cloud, Sitecore’s AI-first, cloud-native digital experience platform.

Launched as part of Sitecore’s ongoing enhancements to its versionless SaaS offering, Sitecore.ai serves as an interactive resource for marketers to discover the future of digital experiences. With a focus on AI-driven personalization, conversational discovery, and intelligent automation, Sitecore.ai is both a learning hub and a catalyst for innovation.

Bridging the Gap Between Strategy and Execution

As brands face growing pressure to deliver meaningful, real-time customer experiences, XM Cloud provides a scalable foundation to meet these demands. Acting as a springboard into the agentic digital future, XM Cloud equips organizations to transform how they connect with customers—quickly, intelligently, and consistently across channels.

Through Sitecore.ai’s Future of Digital series, marketers can dive into rich editorial content, episodic storytelling, and practical demonstrations of how AI is reshaping the marketing landscape. It’s a hands-on experience designed to build confidence, ignite ideas, and guide organizations as they adopt agentic AI capabilities.

Also Read: 8×8 Introduces Verif8: A Smarter, Simpler Way to Secure Customer Interactions

Real Brands, Real Momentum

The shift to AI-optimized engagement is already delivering measurable results for Sitecore clients.

Regal Rexnord, a global manufacturer of industrial automation and power transmission solutions, recently rolled out several new digital properties on XM Cloud. This move streamlined their content operations, accelerated speed-to-market, and laid the groundwork for scalable digital innovation.

“XM Cloud is enabling us to deliver faster, smarter, and more consistent digital experiences across our global brands,” said Tim Dickson, Chief Digital and Information Officer at Regal Rexnord.

Hexagon AB, a leader in measurement technologies, also chose XM Cloud to support the launch of its refreshed digital presence.

“We designed the new experience around our customers,” said Josh Soffe, Vice President, Digital, Marketing Operations & Analytics at Hexagon.
“Now, we’re set up to move faster, work smarter, and have laid the groundwork for AI-driven content and conversational search. This is just the first step in building a digital ecosystem that puts the customer at the center of everything we do.”

“Sitecore’s modern digital experience platform has transformed how we create and deliver content at scale,” added George Chang, Senior Director, Digital Experience & Technology at Hexagon.

Empowering Marketers Through Innovation

Recent updates to the Sitecore platform and XM Cloud are designed to streamline marketing workflows, reduce time to execution, and boost engagement. With new AI-powered tools, marketers can now:

• Generate campaign briefs in minutes
• Receive tailored asset recommendations
• Use one-click suggestions for on-brand deliverables

These self-service capabilities empower teams to build, launch, and optimize content faster—while ensuring personalization and consistency across all channels.

“We built XM Cloud to solve real problems for real marketers,” said Eric Stine, CEO of Sitecore. “Proven and ready, it’s really SaaS, really simple, and really built with agentic AI to help marketers create smarter, launch faster, and connect more meaningfully. That’s how we’re unlocking the full potential of digital to help brands turn complexity into clarity, and strategy into action.”