Smart Communications Named Leader in Customer Communication Management by Omdia

Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced that it has taken one of the top spots in Omdia’s latest “Omdia Universe: Customer Communications Management, 2024” report.

Personalizing communications through customers’ preferred channels has never been more important, as the era of digital communications continues to advance. Whether that channel be print, email, SMS, or the web, Smart Communications’ leading position in Omdia’s latest report shows the company’s deep understanding of customers and their needs.

“Omdia Enterprise Insights 2024 shows that more than 28% of enterprises plan strategic investments in CCM, with a further 34% planning minor investments,” says Sue Clarke, Associate Senior Analyst at Omdia. “Smart Communications should appear on your shortlist if you are looking for a multi-tenant SaaS CCM solution, are in a highly regulated industry, and efficiency is an important factor.”

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The “Omdia Universe: Customer Communications Management, 2024” report highlights:

• Smart Communications’ strongest technology capability areas are content creation, core platform, and analytics.
• For SmartIQ^TM users, analytics such as drop-off points, completion, and time to complete are available to help users find bottlenecks in their forms.
• SmartCOMM^TM Usage Reporting provides users with self-service access to communication creation and volumes, allowing them to track the costs of their communications across different communication channels, types, and use cases.
• Analytics capabilities are provided, including Conversation History, which provides reporting and analytics on the metadata of all communications, tracking offer redemption, sales, offer acceptance, e-delivery signup, and other critical customer actions.

“Smart Communications’ relentless pursuit of innovation distinguishes us from other vendors, and this report is yet another proof point reaffirming our leadership in the industry,” says Leigh Segall, chief executive officer of Smart Communications. “With the continued push towards personalization and two-way customer conversations, it is more important than ever to ensure your customers have the options they need, within the channel of their choice.”

Smart Communications’ SmartIQ is a low code forms process automation solution that uses a unique combination of intelligent data collection, approval workflows, and digital outputs to transform traditional forms-based processes into incredibly fast, guided user experiences. SmartCOMM is the next-gen customer communications management product that delivers personalized interactive communications via every channel at a tremendous scale. Together, they power The Conversation Cloud™ platform which offers a robust set of capabilities designed to enable fully digital, end-to-end customer conversations including onboarding, workflow, collaboration, and content automation.

SOURCE: Businesswire