Sprinklr, the leading AI-native platform for unified customer experience management (Unified-CXM), introduced a new wave of AI-powered solutions designed to transform how enterprises engage with customers. The announcement includes the launch of Sprinklr Copilot, Sprinklr AI Agents, and enhanced capabilities for Sprinklr Customer Feedback Management (CFM).
Meeting the New Demands of Customer Experience
Modern customers dictate the terms of engagement – deciding when, where, and how they connect with brands. They expect personalized, instant, and seamless experiences across every channel. At the same time, employees are constrained by siloed tools, disconnected data, and outdated systems.
“Today’s customers are in the driver’s seat – they expect brands to meet them where they are, with context, speed, and insight,” said Rory Read, President and CEO at Sprinklr. “Our platform is built to help brands lead in this new era of engagement, connecting with their audiences in a bold, differentiated way.”
Unlike legacy platforms with bolt-on AI, Sprinklr’s approach embeds AI directly into its architecture, enabling enterprises to reimagine how teams and customers interact. These new innovations are designed to unify data, tools, and workflows on a single platform, boost efficiency through human–AI collaboration, and transform customer engagement into loyalty-building, revenue-driving moments.
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AI-Native Architecture for Next-Generation CX
Backed by more than a decade of expertise, Sprinklr’s domain-specific AI powers collaboration, intelligence, and automation at scale. Instead of stitching together disconnected solutions, Sprinklr integrates AI across every CX function, allowing enterprises to deploy, scale, and optimize customer engagement from one platform.
These advancements are being showcased at CXUnifiers 2025, Sprinklr’s flagship event bringing together global leaders in marketing, service, and insights. Highlights include:
- Sprinklr Copilot: An always-on AI assistant for customer-facing teams, delivering conversational dashboards, real-time alerts, configurable support, and explainable responses to improve efficiency, CSAT, and first-contact resolution.
- Sprinklr AI Agents: Autonomous, native agents that automate repetitive tasks, retain context across channels, integrate seamlessly with business workflows, and continuously improve through self-learning — all while grounded in enterprise-grade data, governance, and security.
- Customer Feedback Management (CFM): A unified platform that enhances feedback management with adaptive AI surveys, automated analytics validated against social data, closed-loop issue resolution, and a single source of truth for solicited and unsolicited feedback.
“Our AI isn’t just a collection of generic tools — it’s embedded natively across our unified platform, powering every suite with domain-aware intelligence refined over 10+ years,” said Sprinklr Chief Technology Officer Amitabh Misra. “With AI Copilots and Agents that deploy in days, organizations can augment human teams – unlocking new levels of productivity and delivering real results rapidly, consistently, and with enterprise-grade safety and governance.”
Unify. Elevate. Transform.
Sprinklr’s vision centers on unifying people, data, and technology to empower organizations to thrive in a fast-changing world.
“We believe extraordinary experiences are built on a foundation that unifies, elevates, and transforms,” continued Read. “By unifying data, teams, and tools, elevating human potential through intelligent AI collaboration, and transforming every interaction into a moment of impact, we’re helping organizations unlock new levels of agility, accelerate growth, and deliver outcomes that matter — for customers, employees, and the business.”
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