The State of Qatar Debuts Unified Citizen Experience Management Platform for Government Services

Sprinklr, the unified customer experience management platform for modern enterprises, announced that the Civil Services and Government Development Bureau of Qatar has selected Sprinklr as the technology platform to deliver unified digital citizen experiences across its government agencies. The Civil Service and Government Development Bureau of Qatar is steadfast in its mission to elevate the digital experience for its citizens to new heights. To realize this ambition, the Bureau has established a Citizen Experience Center of Excellence (CoE), designed to harness the power of Sprinklr’s Unified-CXM platform and professional services expertise.

“It’s time for the public sector to eliminate expensive, hard to maintain technology and take advantage of flexible platforms that break down internal silos, unify customer and citizen facing teams, and help enhance the lives of citizens.”

The new digital CoE underpins Qatar’s National Vision 2030 – a national strategy focused on building a competitive government with the ability to measure, monitor, and improve its public services. Additionally, the CoE is meeting the demands of Qatari citizens and residents for fast, personalized interactions with government agencies on any communications channel.

Also Read: Infillion Welcomes Beth-Ann Eason as New Board Member

The CoE endeavors to eliminate fragmented technology and unite approximately 40 public service agencies on a centralized platform, enabling the seamless delivery of omnichannel experiences to both residents and visitors. This innovative approach is designed to foster a user experience aimed at maximizing efficiency and effectiveness and a more harmonious and interconnected experience for all. The ultimate goal is to pave the pathway for the emergence of a unified citizen, who is served using the full power of future-focused digitization.

“With rapidly evolving citizen and customer expectations, it is more important than ever for government organizations to stay ahead of the curve and to provide citizens and residents with cutting-edge, unified services and experiences. The platform we are building with Sprinklr is a demonstration of our continued leadership in the field of utilizing technology and our unwavering commitment to driving progress in Qatar. We believe that this platform will provide our civil and government departments with a powerful suite of tools that will enable them to better serve our citizens, while also advancing our national goals under Qatar National Vision 2030,” said H.E. Abdul Aziz Bin Nasser Al Khalifa, President of the Civil Service and Government Development Bureau in Qatar.

Hassan Al-Ibrahim, Qatar Executive Director of Government Development at Qatar Civil Services and Government Development Bureau, continued, “The implementation of Sprinklr’s unified platform for citizen experience management is a crucial step in realizing Qatar’s National Vision 2030. This powerful platform will bring Qatar’s government agencies together in a manner that was previously not feasible, allowing for greater collaboration and more effective service delivery. Furthermore, with Sprinklr’s advanced automation and AI capabilities, we believe that will be able to deepen our connections with citizens, streamline processes, and make it easier than ever before for them to access vital services and information.”

“We are honored to work with the Civil Services and Government Development Bureau. The CoE team cares deeply about citizen experiences and Sprinklr will provide a unified platform to drive agency efficiency and support personalized citizen experiences across 30+ digital channels,” said Ragy Thomas, Founder & CEO, Sprinklr. “It’s time for the public sector to eliminate expensive, hard to maintain technology and take advantage of flexible platforms that break down internal silos, unify customer and citizen facing teams, and help enhance the lives of citizens.”

SOURCE: Businesswire