Typeform Launches ‘Formless’: The AI-Powered Form Builder That Simulates Real Conversations

Typeform, the intuitive form builder and conversational data collection platform, announced the public launch of Formless, an AI form builder powered by leading AI systems from OpenAI. With Formless, users can collect structured data through two-way conversations with forms that ask questions, as well as answer respondent questions. Formless enables companies to collect high-quality customer data at scale, while delivering an engaging customer experience.

Gathering zero-party data, defined as information that customers voluntarily share with companies, is critical to creating exceptional customer experiences today; however, the stakes for data collection are higher than ever. McKinsey & Company research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Focused on harnessing the power of artificial intelligence to create human-centered web experiences, Typeform is providing companies with innovative solutions that balance business needs with customer expectations.

“At Typeform, we believe in a world where businesses give as much to people as they’re trying to get, and we’ve been diligently crafting this vision into reality,” said David Okuniev, co-founder, Typeform. “The beauty of Formless is that it enables companies to get great data, while also giving respondents a great experience. In an increasingly digital world, people don’t want interactions that make them feel like just a number. Formless offers an ideal blend of the machine-driven efficiency and human-like personalization that today’s consumers crave.”

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Teams across marketing, sales, customer success, product, and human resources are using Formless to create conversations to generate leads, book sales calls, support their users, collect feedback, engage with their audiences, make product recommendations, and more. Key benefits of Formless include:

• Enhanced respondent experience: Companies can choose to train the AI on their own data to anticipate and answer respondents’ queries. The form can also adjust its questions based on prior answers, making it more efficient and relevant for the respondent.
• High engagement and completion rates: Users are more likely to complete a form if it feels like a conversation rather than a series of impersonal questions. Powered by conversational AI technology, the natural tone of voice keeps respondents engaged.
• Deep data and insights: Teams can get structured insights from unstructured data with open text analysis, and if a user gives an unclear or ambiguous response, the AI can ask for clarifications or more details, improving the quality of collected data. In turn, access to higher quality data and insights enables companies to better personalize their marketing efforts, services, offers, and product recommendations.
• Efficient content creation: Creators can develop high-performance, on-brand forms in minutes, saving valuable time that could be spent on higher impact activities. Formless offers customizable templates, and the possibility to let the AI completely build the form.

SOURCE: PRNewswire