Wish CEO Launches Vlog Series to Share Updates on Turnaround Journey
New vlog series “Inside Wish” features CEO Vijay Talwar on the transformative changes happening at Wish
ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, announced the launch of ‘Inside Wish’ – a new vlog series featuring Wish CEO, Vijay Talwar, providing one to two minute updates on the progress of the company’s turnaround. New video episodes will be posted every few weeks across Wish’s YouTube, LinkedIn and Twitter channels.
Throughout the series, Vijay will shine a light on some of the changes underway at Wish – from the enhancements to the merchant and customer experience, through to the shift in company culture to focus on the consumer. The series will also include personal anecdotes, observations and lessons learned along the way.
“‘Inside Wish’ is all about creating an open dialogue with our audiences. We’re undergoing a period of transformation, and want our audiences to be a part of that journey and play a role in how we evolve,” said Vijay. “Each week I’ll be taking questions and suggestions and giving my honest, uncut perspective on where I think we can win and where we need to improve.”
Viewers can email insidewish@wish.com with their questions, episode ideas, thought starters, or to give feedback on the series. Wish will use this feedback to inform future episodes.
Vijay continued, “When I first joined the company, I said ‘I firmly believe the best years for Wish are right ahead of us.’ I still believe this to be true. We have a long road ahead of us – and many episodes of ‘Inside Wish’ to share – before this vision is realized. It’s important to me that this series brings everyone into the fold during this pivotal time in Wish’s history.”
Wish first announced its turnaround plans last year. Key highlights of the company’s progress so far include:
- New senior leadership team – in addition to Vijay, Wish has bolstered its leadership team with a new chief product officer, chief technology officer and chief financial officer.
- Launch of Wish Standards – a robust, comprehensive merchant incentive program to help foster better merchant-consumer experiences on the Wish platform.
- Country rationalization – Wish has exited 79 markets so that it can invest and optimize its consumer experience in 61 high priority markets.
- Invite-only merchant program – all new, incoming Wish merchants must now undergo a screening process before joining the Wish marketplace.
- Wish Clips – new shoppable video experience now available on the Wish app.
- New homepage redesign – consumers on Android can now more easily discover trending products, browse recommendations and seek out the latest deals. iOS updates to the homepage are forthcoming.
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