Byron Allen’s Allen Media Digital Hires Harold Morgenstern as President of Direct Advertising Sales & Partnerships

Byron Allen’s Allen Media Group (AMG) proudly announces the hiring of Harold Morgenstern to the position of President of Direct Advertising Sales & Partnerships. In this newly-created role, Morgenstern will oversee all direct digital advertising sales, brand sponsorships, and revenue partnerships for the AMG free-streaming AVOD services HBCU GO, SPORTS.TV, THEGRIO, THE WEATHER CHANNEL EN ESPAÑOL, THE WEATHER CHANNEL STREAMING APP, and LOCAL NOW–the free-streaming AVOD service, which delivers real-time, hyper-local news, weather, traffic, sports, entertainment and lifestyle content. Morgenstern will be based at the AMG offices in New York City.

Also Read: Directions Inc Announces Promotion of Elizabeth Finn to Chief Client Officer

Morgenstern comes to AMG from his most recent position as Chief Revenue Officer of the streaming media service and client–server media player platform Plex, where he oversaw global revenue generation in over 190 countries inclusive of programmatic and direct ad sales, content development, ad operations, ad sales marketing, ad tech and product organizations. Prior to Plex, Morgenstern was Senior Vice President, Head of National Advertising Sales for Pluto TV/Paramount+ and an active member of their leadership team, which led to Pluto’s acquisition by Viacom/CBS. He also served as Senior Vice President of Digital and Linear Ad Sales for Discovery where he played an integral role in the development of OTT and SVOD ad sales strategy and execution. While at Discovery, Morgenstern earned an Interactive Emmy from the Academy of Television Arts & Sciences for Multiplatform Storytelling. Morgenstern got his start as Director of National Advertising Sales for ESPN.com. Morgenstern received a Bachelor of Arts degree in Communications from State University of New York at Buffalo and is currently working to complete a Master of Science degree in Integrated Marketing and Communications from Northwestern University.

“Allen Media Group celebrates its 30^th anniversary this year, and the addition of veteran ad sales executive Harold Morgenstern to our ad sales team will enhance the aggressive campaign to grow Allen Media Digital,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “Harold will play a vital role in leading our rapidly expanding digital ad sales team worldwide as we execute on the growing number of advertising, branding and partnership opportunities.”

“As massive growth continues within ad-supported digital and streaming platforms, I am excited to join Byron Allen and the Allen Media Group team,” said Harold Morgenstern, President of Direct Advertising Sales & Partnerships. “Better than any company I have ever seen, the Allen Media Digital portfolio is extremely well-positioned for exponential global growth.”

SOURCE: PR Newswire