ActiveCampaign Launches Active Intelligence: Pioneering the Future of AI-Driven Marketing Automation

ActiveCampaign, a global leader in marketing automation, announced the launch of Active Intelligence—a transformative AI-powered experience that redefines how businesses automate and scale their marketing efforts. Seamlessly woven throughout the entire platform, Active Intelligence introduces system-wide intelligence to drive faster, smarter, and more intuitive marketing strategies.

Unlike traditional automation tools, Active Intelligence empowers businesses to move beyond static workflows and reactive messaging. Instead, it supports a true AI-first orchestration model, where users set strategic goals and the platform dynamically builds, adapts, and optimizes cross-channel campaigns—automatically.

“Incorporating ActiveCampaign’s AI into my workflow has been one of the most transformative changes I’ve made as a business owner. As a solopreneur, I care deeply about personalization and voice—and now, I’m creating better content in a fraction of the time,” said Amy Chinitz of Spark Joy New York. “It’s not just about writing faster. It’s about having a partner in the creative process that understands my brand, adapts to my audience, and helps me scale without losing my identity. Since making the switch, I’ve tripled my sales volume. I’m now focused on what else I can unlock with this momentum.”

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Key Features and Enhancements Announced:

• AI Agents Designed to Drive Intelligent Execution
  ActiveCampaign is rolling out a suite of more than 12 autonomous AI agents built to simplify and accelerate every step of campaign creation and optimization. From the Brand Kit Agent, which applies brand elements across messages and templates, to the Suggested Segments Agent that identifies key audience groups, and the AI Automation Agent that delivers personalized 1:1 content—these agents are designed to empower users of all skill levels to go from idea to execution, effortlessly.
• Native WhatsApp Integration for Global Reach
  Following the acquisition of Hilos, ActiveCampaign now offers native WhatsApp messaging, unlocking access to over 2.4 billion users on the world’s third-largest social platform. This feature allows businesses to integrate WhatsApp into multichannel workflows alongside email and SMS, complete with real-time analytics and segmentation tools for hyper-personalized global communication.
• Enhanced SMS Capabilities for Personalized Conversations
  Recent upgrades to the SMS/MMS toolset enable faster, smarter campaign launches. Features include AI-generated messages, support for dedicated phone number registration, and a forthcoming conversational inbox—empowering businesses to engage customers instantly and contextually without requiring technical expertise.
• New Wix Integration & AI Ecosystem Vision
  ActiveCampaign also unveiled a direct integration with Wix, syncing customer data from Wix’s suite of tools—like sites, stores, forms, bookings, and events—into ActiveCampaign’s automation engine. Looking ahead, the company previewed its Model Context Protocol (MCP) and Agent-to-Agent (A2A) technology, which enables AI systems to collaborate, think contextually, and act intelligently—ushering in a new era of connected, co-created marketing.

“We built Active Intelligence to fundamentally change how growing businesses approach marketing—not by adding more tools or complexity, but by introducing intelligence that orchestrates their marketing for them. It doesn’t just automate tasks, it understands goals, makes real-time decisions, and evolves strategies based on performance,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “This isn’t AI for AI’s sake. It’s purposeful innovation that helps small teams accomplish what once required entire departments—and that levels the playing field for businesses everywhere.”

A New Era of Smart, Scalable Marketing

With the launch of Active Intelligence, ActiveCampaign continues its mission to democratize enterprise-grade marketing capabilities—making them accessible to startups, solopreneurs, and growing businesses alike. This bold leap forward reflects the company’s commitment to delivering AI that not only automates but truly understands and elevates every aspect of the customer journey.