Nexxen and VIDAA Sign Non-Binding MOU to Extend and Expand Strategic Partnership

Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced it has signed a non-binding memorandum of understanding (“MOU”) with VIDAA to potentially extend and expand their existing strategic partnership for multiple years beyond its current term, which is set to expire at the end of 2026.

Under the terms of the MOU, Nexxen would retain exclusive global access to VIDAA’s Automatic Content Recognition (“ACR”) data and expand its ad monetization exclusivity to include display ad monetization across VIDAA’s media in North America.

Also Read: Smartly Adds Reddit to Its AI-Powered Advertising Platform

The MOU also outlines a potential additional investment by Nexxen in VIDAA, aimed at accelerating the expansion of VIDAA’s smart TV footprint in the U.S. over the long term, further deepening the strategic alignment between the two companies.

SOURCE: GlobeNewswire