Consumer Edge Launches Click, Merging Web and Transaction Data

Consumer Edge, the leading provider of global consumer data-driven insights, announced the launch of Click, a new product offering that combines global web traffic data with transaction data to unlock deeper insights into online spending and enable more fine-tuned forecasting. Click provides insights into 225+ parent companies and over 620 brands across consumer and business-to-business sectors.

With global coverage spanning 59 countries, including the U.S., Canada, Europe, Latin America, Australia and Asia, Click provides additional insight into consumer spending behavior, further enhancing Consumer Edge’s suite of product offerings for investors and corporates. This advanced product combines transaction data with key web traffic indicators, providing important insights into the factors driving company performance.

“Click allows us to deliver an even more global and connected view of company performance that investors and companies need to stay ahead in today’s fast-paced markets,” said Bill Pecoriello, CEO, Consumer Edge. “Whether it’s tracking global consumer-focused companies (e.g. Amazon and Nike), or B2B platforms (e.g Salesforce and BILL), Click provides the insights necessary to identify performance drivers and navigate complex trends.”

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The integration of these datasets enables users to see how changes in marketing spend, search engine algorithms and social media awareness impact a merchant’s website visits. It also highlights how product mix and pricing strategies influence engagement.

For example, Click data revealed that starting on the day of its Super Bowl ad, Hims.com experienced a significant spike in site activity — with site visits and average page views increasing, and most notably, addressable spend surging by approximately +500% year-over-year. This proprietary metric uncovers shifts in potential revenue, giving users a critical edge in strategic decision-making. Click provides valuable insights into the impact of ad campaigns, making it a powerful tool for both investors and companies. Investors can anticipate potential sales inflection points, while companies can evaluate which strategies to replicate or avoid.

SOURCE: PRNewswire