Infobip to Deliver Conversational Commerce via AuthVia in Strategic Partnership

Infobip, a global cloud communications platform, has partnered with AuthVia, a pioneer in Text-to-Pay and conversational commerce solutions, to bring secure payment and transaction capabilities to messaging channels.

Through the partnership, Infobip’s vast network of enterprise customers and developers will be able to offer customers new ways to complete purchases, sign documents, and conduct more transactions directly within messaging apps like text/SMS, WhatsApp, and Facebook Messenger.

Leveraging AuthVia’s patented authentication technology, consumers will be able to pay bills, make purchases, and conduct other financial transactions simply by replying to a text message. This enables a seamless and secure checkout experience without visiting separate payment pages or apps.

“By combining Infobip’s vast network and effective messaging tools with AuthVia’s conversational commerce expertise, businesses now have a complete solution that works across various communication channels,” said Ethan Gustav, Infobip Group President of North America. “Messaging is increasingly the preferred way for businesses and consumers to communicate. This partnership positions us at the forefront of an emerging trend that will transform commerce.”

Also Read: Bazaarvoice acquires Granify, a leader in AI-driven e-commerce contextualization, enabling brands…

Infobip sets the industry standard with its reliable and scalable cloud communications platform, while AuthVia specializes in cutting-edge conversational commerce solutions. This collaboration allows businesses to boost customer engagement and increase revenue effortlessly.

The partnership comes as messaging platforms have exploded in usage during the pandemic, and consumers strongly prefer engaging with businesses through chat. AuthVia’s technology will allow Infobip’s extensive network of customers to capture this opportunity by offering payments, signatures, and other transactions directly where conversations are already taking place.

“Our technology was purpose-built to enable commerce within messaging conversations in a secure and compliant manner,” said Chris Brunner, Founder & CEO of AuthVia. “Partnering with Infobip allows us to bring those capabilities to a vast new set of merchants and their customers, setting a new standard for conversational commerce experiences, offering a user-friendly experience for everyone involved.”

The partnership initially covers Infobip customers in North America, with plans to expand globally. Early adopting merchants are already seeing dramatic increases in payment completion rates and faster times to payment by enabling transactions through messaging.

Infobip’s extensive global network will enable AuthVia to extend its solutions to a broader audience, fostering international growth opportunities for both companies. The collaboration sets the stage for continuous innovation in conversational commerce.

SOURCE: Businesswire