Vistar Media and Acxiom Join Forces to Elevate Precision in Out-of-Home Advertising

Vistar Media, the global leader in out-of-home (OOH) advertising technology and a part of T-Mobile Advertising Solutions, has announced a strategic integration with Acxiom, a trusted enterprise customer intelligence company under Interpublic Group (IPG). This collaboration brings Acxiom’s powerful audience data directly into Vistar’s demand-side platform (DSP), giving advertisers access to more accurate and personalized OOH targeting capabilities across the U.S.

“We’re making it easier for brands to reach real people—not just broad demographics—with messages that actually matter,” said Amanda Flugstad-Clarke, Senior Director of Data Partnerships at Vistar Media. “By bringing Acxiom’s rich audience segments directly into our platform, we’re giving advertisers access to smarter targeting at scale. And for our partners at IPG, this integration offers a faster, more seamless way to plan and launch data-driven OOH campaigns that truly deliver.”

The integration provides advertisers with seamless access to over 500 curated audience segments, built from Acxiom’s ethically sourced and privacy-first consumer data. These segments encompass a wide range of variables including lifestyle interests, financial behaviors, demographics, purchasing patterns, and life stages—enabling advertisers to deliver relevant, contextual messages to high-value audiences at scale.

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In addition, IPG agencies and clients can now unlock more strategic planning tools through Vistar’s Adstruc platform. By accessing Acxiom’s audience data during the early stages of campaign development, advertisers can streamline workflows, refine targeting precision, and accelerate execution—all from within a single platform.

“We are thrilled that this partnership creates a powerhouse combination of Acxiom’s best-in-class consumer data with the industry’s largest marketplace for out-of-home inventory, enabling marketers across all verticals to engage people anywhere and everywhere with precision,” said Martin Wexler, EVP of Product Revenue and Partnerships at Acxiom.

By merging Vistar’s advanced programmatic OOH capabilities with Acxiom’s leading audience intelligence, the partnership represents a significant leap forward for brands looking to execute data-driven, impactful OOH campaigns with greater speed, accuracy, and reach.