Afiniti Unveils eXperienceAI in AWS Marketplace to Transform Customer Interactions

Afiniti, Inc., a global leader in customer experience and artificial intelligence solutions, has announced the availability of its innovative eXperienceAI pairing solution in AWS Marketplace. AWS Marketplace is a digital catalog that provides access to thousands of software listings from independent vendors, enabling businesses to seamlessly find, test, purchase, and deploy software on Amazon Web Services (AWS).

Amazon Connect users can now leverage Afiniti’s eXperienceAI technology to enhance customer engagement, optimize retention strategies, increase sales conversions, boost revenue, and reduce service costs—all within AWS Marketplace.

By harnessing siloed data, eXperienceAI makes intelligent, real-time routing decisions that improve the probability of successful customer interactions. Its intuitive dashboards deliver actionable insights into key performance drivers, enabling businesses to achieve measurable improvements in critical metrics.

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Designed for ease of use, eXperienceAI features no-code tools that replicate the workflows of Afiniti’s expert data scientists. This streamlined approach to AI-driven contact center optimization simplifies data preparation and model training, enabling businesses to deploy smarter routing strategies quickly and maximize operational impact.

Afiniti’s technology has already demonstrated its value, delivering over $2.2 billion in measurable business benefits worldwide over the past year—enhancing customer interactions and driving tangible outcomes at scale.

“With the launch of eXperienceAI in the AWS Marketplace, we are empowering businesses to elevate their contact center operations to new heights. By fostering smarter, more meaningful pairing between customers and agents, we are not just improving efficiency – we’re driving real, measurable outcomes that transform the customer experience and deliver superior results for businesses across industries,” said Ben Evans, Chief Partnerships Officer, Afiniti.