Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
CIENCE® introduces the next generation of account-based marketing (ABM) with the general availability and official worldwide release of CIENCE GO Digital.
CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.
Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions even when third-party cookies are not supported for a given web user. Operated in a privacy-compliant manner, the pixel tracks both standard and cookieless conversion attribution.
Delta Media Group, one of America’s largest real estate technology solutions providers for brokerages, is hosting a free webinar to help real estate brokerages and agents “double down on online marketing.”
The webinarwill showcase Delta Media’s new AI-powered digital marketing platform – the new DeltaNET – on Wednesday, Nov. 9, at 2:00 pm ET.
In Social Media Technology news this week…
At Optimisus, the team believes that a world in which users are rewarded for their time spent reading, interacting, and engaging with content is what the media industry will look like in the future. Optimisus’ goal is to make this free-sharing society a reality by giving readers, content creators, and editors the ability to earn tokens from the time, engagement, and work that have contributed to the development of the sector.
Clubhouse Media Group, Inc. , an influencer-based social media firm and digital talent management agency, announced that they have finalized a brand promotional deal with popular dancer, model, and YouTuber, Autumn Miller. Miller became widely known on social media due to her unique dance styles. She appeared in the Imagine Dragons hit music video “Bad Liar”. Miller has a large following, boasting 1.3M+ followers on Instagram and 350k+ on YouTube.
Gondola, the online platform for elevating and connecting content creators, is moving out of beta with the launch of its iOS app. Gondola is the first platform for digital creatives to take credit for their work and access data on their social content — regardless of which account or platform the work is housed on. They can also use their curated Gondola portfolio to cultivate new opportunities, market themselves to new prospects and tap into a network of top creators and brands.
In Mobile Tech news this week…
Creatd, Inc., announced the roll-out of Vocal’s new Android app, which comes following the successful introduction of the Vocal mobile app on iOS during third quarter 2022.
Vocal’s mobile app, which is now available on both Apple’s App Store and the Google Play Store, is designed for audiences to more effectively engage with the content and creators they know and love. Using the app, creators will benefit from accessing new Vocal+ premium resources and exclusive app-only features like Vocal Coins—a built-in payment system. Further, the app leverages Vocal’s existing “Subscribe” capabilities to optimize in-app content discovery and curation as well as personalization, which together generate a premiere and elevated reader experience.
Effectv released a new research study highlighting the importance of streaming advertising for political advertisers as a complement to traditional TV. The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV – or, in particular, only news – are likely to be missing out on reaching voters. Advertisers will see the most success, according to the research, by optimizing their media plans across both TV and streaming to achieve the greatest reach.
In Marketing Analytics news this week…
Neustar, a TransUnion company, announced the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The annual ANA Genius Awards is a well-regarded global awards program that recognizes the achievements of organizations for using advanced marketing analytics.
The program is celebrating its ninth year and is presented by Neustar, a TransUnion company. The 2022 winners include Hilton, Prudential, PepsiCo, and Sanofi across four categories for demonstratable excellence in the use of advanced marketing analytics to improve business outcomes.
BlueConic, the world’s leading pure-play customer data platform (CDP), would like to formally congratulate those who made The Lead’s Direct 60 List of top executives leading the direct-to-consumer (DTC) pivot. The list recognizes individuals within brands – including BlueConic customers Lovesac, Colgate-Palmolive, Mattel’s American Girl, and VF Corporation brands Timberland and The North Face – who continue to embrace technology, innovation, and next-gen strategies to transform their business and industry.
Article of The Week
Today, in order to remain as competitive as possible, it is important to know and understand what is unfolding in the world outside of your business. It entails knowing as much as you can, as soon as you can, about your market generally, your competitors, or even the specific zoning regulations in your area. In other words, it enables you to foresee obstacles and meet them head-on.
This is where competitive intelligence comes in. Competitive Intelligence (CI) is the gathering and analysis of data to foresee future competitive behavior, identify previous market upheavals, and objectively interpret occurrences.
Quote of the Week from MarTech Expert
“Companies leveraging today’s martech platforms have a distinct competitive advantage over those that don’t.”