MarTech360’S Weekly News Roundup Featuring Spectrum Science, Column6, Quotient, LKQ Corporation And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
Adprime, a leading healthcare publisher and technology-driven online advertising platform, announced that Spectrum Science, an independent health and science marketing, communications, and media agency, selected Adprime to provide its demand side platform (DSP) technologies and services to extend the breadth of its programmatic capabilities for clients. This includes precision targeting to improve campaigns for pharmaceutical product marketing and clinical trial recruitment, which is a growing opportunity for the agency. Adprime’s DSP is specifically engineered to address the complexities and unique requirements of marketers focused on well-defined healthcare audiences, including biopharmaceuticals, medical devices, health insurance, and hospital systems.
Perpetua, a global leader in eCommerce advertising software, has launched Prism – the first fully-integrated market and competitive intelligence solution bringing efficiency and precision to how brands advertise on Amazon. Prism gives advertisers instant insight into how they’re performing relative to their competitors to inform product strategies, evaluate market trends, and accurately predict where to invest their next advertising dollar.
Foundry , the global leader in media, martech and data for the tech community, released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent.
In Social Media Technology news this week…
Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow. Column6 has a large and growing footprint in the U.S., Canada, and Latin America among major original equipment manufacturers (OEMs) and emerging CTV publishers and platforms.
BEN Group, the leading entertainment AI company that empowers brands and creators to capture human attention across social media, streaming, TV, music, and film content, today has joined TikTok’s Marketing Partner Program as an official Sound Partner. The TikTok Sound Partner program connects brands of all sizes to trusted partners who can help leverage the unique potential of TikTok’s sound-on environment at scale. Through this partnership, TikTok will connect brands on the platform directly to industry titan BEN Group to help marketers build successful, sound-on strategies for TikTok.
Colling Media, one of the fastest-growing advertising agencies, uses TikTok’s ad platform to drive higher enrollment for trade schools. The social media channel provides a unique opportunity for schools to connect with potential students in an application with over 1 billion users, where 92% take action on videos. TikTok allows schools to showcase programs and on-campus life with less produced and on-trend video content that feels less like an advertisement.
In Mobile Tech news this week…
Quotient, the leading digital promotions and media technology company, announced the U.S. launch of the highly successful European Shopmium app to deliver savings and brand discovery to consumers, all in a single, convenient experience. Part of the Quotient Promotions Network, Shopmium is the leading grocery savings app1 in France, where the product originated, and is also available in the United Kingdom and Belgium.
CreatorCart, a creator-focused social commerce solution extends the engagement between brands and customers through SMS marketing, announced it is now available for public beta use by brands, influencers, and creators. The private beta version of CreatorCart has already helped reveal the purchasing power of personal brands of all sizes within the creator economy. Current beta users receive never-before-seen insights, the opportunity to segment and further engage their core followers, and build lasting relationships from social media. With CreatorCart, brands experience 10x more purchases, less abandoned carts and effective long term influencer partnerships.
In Marketing Analytics news this week…
SOCi Inc. and LKQ Corporation‘s North American organization announced today that the alternative auto parts provider has chosen SOCi as its localized marketing platform of record to manage the company’s online listings and customer reviews. Through the platform, the leading value-added sustainable distributor of vehicle parts and accessories is now able to efficiently engage with its customers and ensure accurate business information across its more than 400 locations across the U.S. and Canada.
Supply chain issues and inflation have had an adverse impact on new car sales as car owners are increasingly repairing instead of replacing their vehicles. As the world’s largest recycler of vehicles serving the needs of DIY-ers and automotive repair shops, LKQ provides accurate, up-to-date business information through SOCi Listings so consumers can quickly find and order the car parts they need to repair or accessorize their vehicles.
Treasure Data, an award-winning enterprise customer data platform (CDP), announced an integration with Amazon Marketing Cloud, a clean room solution by Amazon Ads, to help advertisers better understand audience segments, advertising performance, and streamline insight generation. Treasure Data is the first CDP vendor integrated with Amazon Marketing Cloud.
Quote of the Week from MarTech Expert
“Building a solid foundation that helps guide partners through their journey to create a sustainable practice, and making sure the foundation has the flexibility to address different partner types and partner needs, is paramount.”