MarTech360’S Weekly News Roundup With ActiveCampaign, StackAdapt, Seedtag, Zoom, Ruder Finn And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

StackAdapt Introduces Ivy™, an AI Assistant Revolutionizing Campaign Management

StackAdapt unveiled Ivy™, an AI‑powered in‑platform assistant engineered to accelerate data‑driven decision‑making throughout the campaign lifecycle. Ivy™ harnesses deep audience behavior insights to streamline campaign setup, targeting, optimization and performance analysis via natural‑language prompts.

Iterable Appoints Sam Allen as New Chief Executive Officer

Iterable, the AI-powered communication platform, announced the appointment of Sam Allen as Chief Executive Officer and newest member of the Board of Directors, effective August 1, 2025. Allen will lead Iterable’s next chapter, with a focus on expanding its enterprise business, deepening its global footprint, amplifying customer impact, and advancing the company’s leadership in AI-powered customer engagement.

• In Social Media Technology news this week…

• In Customer Experience news this week…

ContentWise Brings AI Innovation to Customer Journeys

ContentWise, the AI-powered customer experience leader, has unveiled the ContentWise Agent Engine, an advanced integration of autonomous AI agents and agentic capabilities into its flagship UX Engine platform.

Calix Launches CommandIQ 3.0 for AI-Driven Engagement

Calix, Inc. announced the third generation of its subscriber-facing CommandIQ® mobile app—smarter, more intuitive, and highly customizable to deliver exceptional experiences in the AI era. CommandIQ will be the routine touchpoint for residential subscribers to manage and control their smart homes.

• In Mobile Tech news this week…

Seedtag Appoints Brian Gleason as New Chief Executive Officer

Seedtag, the global leader in neuro-contextual advertising, announced the appointment of Brian Gleason as its new Chief Executive Officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of Chief Executive Officer. Founders and co-CEOs Jorge Poyatos and Albert Nieto will transition to new roles as Chief Innovation Officer and Strategic Advisor, respectively.

Kidoz Launches Prado SDK for Mobile App Developers

Kidoz Inc, creator of the industry-leading Kidoz Contextual Ad Network, announced the global launch of the Prado SDK – a cutting-edge software development kit designed to drive higher revenue for mobile app publishers by enabling seamless access to premium brand advertising, all without the need for personal user data.

• In Marketing Analytics news this week…

Zoom rolls out new agentic AI offerings to save time and drive connections

Zoom Communications, Inc. delivered new agentic AI capabilities to help users complete tasks across platforms and save time during the work day. With the Custom AI Companion add-on, Zoom AI Companion can now connect to 16 third-party apps to help orchestrate tasks without leaving Zoom.

Pendo Announces Acquisition of Forwrd.ai, Bringing AI-Powered Predictive Analytics

• In Martech Content news this week…

Smartcat Unveils Expert-Enabled AI Agents to Revolutionize Global Content Creation, Translation, and Workflow Automation

Smartcat, the enterprise-grade AI platform trusted for global content creation, localization, and automation, announced the launch of its expert-enabled AI Agents—a powerful advancement aimed at transforming how businesses manage the entire global content lifecycle with greater speed, quality, and efficiency.

Ruder Finn Bolsters Prominent Asia-Pacific Presence with Acquisition of Era Communications

Ruder Finn, one of the world’s largest independent global communications and integrated marketing consultancies, announced the acquisition of Era Communications, an award-winning Southeast Asia-based strategic communications consultancy of 90 professionals, renowned for the deep local insights it applies to best-in-class work.

Article Of The Week…..

The Rise of Niche Newsletters: How B2B Advertisers Are Winning with Micro-Audiences

For years, the B2B marketing playbook leaned heavily on scale. Reach out to too many business publications. Aim for your message to catch the eye of the decision-maker who often gets lost in irrelevant content. It felt efficient on spreadsheets, but the reality? Engagement is dropping. Ad blindness is rising. It feels like our budget is disappearing into thin air. Marketing leaders, you felt it. The frustration of diminishing returns, the challenge of cutting through relentless noise. A quiet revolution is happening. It shifts the focus from brute force to surgical precision. Niche newsletters are booming in the inboxes of specialized professionals.

The B2B Programmatic Power Shift: Why Control Is the New ROI Driver

For years, the B2B marketing chorus sang a single, dominant refrain: ROI. We closely examined every campaign, every channel, and every dollar spent to see their return on investment. Programmatic advertising won over data-driven CMOs. It offers precise targeting and measurable results. We sought efficiency, aimed for lower CPLs, and celebrated small wins in conversion rates. A big change is happening. There’s a shift happening under the feet of marketing leaders. The relentless pursuit of traditional ROI, while still necessary, is no longer sufficient. The new key to success in today’s confusing digital world is control.