MarTech360’S Weekly News Roundup With Amagi, Zendesk, Zeta Global, Nielsen, TapClicks And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

6sense Introduces Intelligent Workflows to Optimize Marketing Operations and Elevate Campaign Performance

6sense®, the leading platform transforming B2B revenue generation, has launched 6sense® Intelligent Workflows, a powerful new solution designed to streamline omnichannel engagement and data management for marketing and sales teams. By integrating Audience and Data Workflows into a single platform, Intelligent Workflows empowers go-to-market teams.

Zeta Global Introduces AI Agent Studio with Agentic Workflows, Advancing AI-Powered Marketing

Zeta Global, a leader in AI-driven marketing solutions, is transforming the industry with the launch of AI Agent Studio. Now available to Zeta customers, AI Agent Studio offers a suite of generative AI tools that enable users to select and deploy prebuilt agents, create custom AI agents, and link them together to execute sophisticated marketing tasks beyond traditional, linear automation.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Zendesk Transforms Customer Experience with AI-Powered Resolution Platform

Zendesk, a leader in Agentic AI-powered service, unveiled its groundbreaking Zendesk Resolution Platform at its annual Relate conference. Purpose-built for customer service, this platform introduces advanced AI-driven tools designed to seamlessly integrate AI agents, a comprehensive knowledge graph, automation capabilities, governance controls, and in-depth analytics.

• In Mobile Tech news this week…

Amagi and Olyzon Partner to Revolutionize CTV Advertising with Innovative Ad Formats

Amagi, a leading provider of cloud-based SaaS technology solutions for broadcast and connected TV (CTV), has announced a strategic collaboration with Olyzon, an AI-driven CTV advertising platform. This partnership enables clients of both companies to seamlessly scale and implement diverse CTV ad formats without the need for additional integrations or third-party vendors.

Viamedia Acquires LocalFactor to Transform Digital Ad Operations

Viamedia, the country’s largest independent digital and linear advertising rep firm, announced the acquisition of LocalFactor, a Westport, Connecticut-based, tech-enabled digital advertising company specializing in omnichannel programmatic advertising solutions for large regional and national brands and agencies.

• In Marketing Analytics news this week…

Nielsen and Acxiom Partner to Enhance Connectivity for Advanced Audiences

Nielsen, a global leader in audience measurement, data, and analytics, has announced a strategic collaboration with Acxiom, the connected data and technology foundation for the world’s top brands and agencies. Through this partnership, Nielsen will integrate Acxiom Real ID™ into the Nielsen ID system, enabling agencies and marketers to seamlessly leverage Real ID audiences.

TapClicks Unveils Data Movement Solution to Empower Marketers with Seamless Data Integration

TapClicks, the leader in Smart Marketing solutions, announced the launch of its new standalone ETL/ELT (Extract, Transform, Load) platform, TapDataMax, designed to transform how agencies, media companies, and brands manage their marketing data pipelines.

• In Martech Content news this week…

TransPerfect Acquires German Media Localization Studio SPEEECH

TransPerfect, the world’s largest provider of language and AI solutions for global business, announced that it has acquired the Munich-based dubbing and localization company SPEEECH Audiolingual Labs. SPEEECH will become part of TransPerfect Media, TransPerfect’s media and entertainment division.

Optimizely named a Leader in The Forrester Wave™ for Content Management Systems

Optimizely, the leading digital experience platform (DXP) provider, announced it has been named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025. This recognition comes nine months after Optimizely launched the SaaS-version of its CMS with an embedded visual builder.

Article Of The Week…..

From Linear to Dynamic: How AI is Redefining the B2B Sales Funnel

For years, people saw the B2B sales funnel as a clear path. It included awareness, consideration, decision, and purchase. Marketing and sales teams use this model to help prospects move from the first contact to closing deals. Data overload, changing buyer expectations, and hyper-personalization are breaking this strict framework. Enter artificial intelligence, the force transforming static pipelines into dynamic, self-optimizing ecosystems. For marketing and tech leaders, grasping this shift is crucial. It’s not just a strategy; it’s vital for survival.

CDN 101: What Is a Content Delivery Network and Why Does It Matter?

In today’s connected digital world, speed and reliability are essential, not optional. Picture a customer in Tokyo. They wait for a product image from a server in New York. It takes seconds to load. Or a video buffering endlessly during a critical product demo for stakeholders in São Paulo. These scenarios aren’t just frustrating; they’re costly. A Content Delivery Network (CDN) is the hidden champion of today’s digital world. For marketing and tech leaders, scaling global reach is key. To do this well, understanding CDNs is not just helpful; it’s essential.