MarTech360’S Weekly News Roundup With Amaze, Genesys, Oracle, Nexxen, Similarweb, Sinch And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Amaze Launches Proprietary Programmatic DSP to Power Data-Driven Advertising Across the Creator Economy

Amaze has developed its own proprietary programmatic advertising platform, or a self-contained ‘demand-side platform,’ in order to centralize media buying activities and monetize the audience beyond the traditional bounds of the creator-based ecosystem of the firm, thereby enabling the firm to come up with another source of income.

Front Row Acquires Performance Marketing Agency Socium Media, Expanding Connected Commerce Platform

Front Row Group, a full-service agency specializing in e-commerce growth and Amazon marketplace management for beauty, health & wellness, and CPG brands, announced the acquisition of Socium Media, a performance marketing and digital growth agency.

• In Customer Experience news this week…

Genesys Unveils Industry’s First Agentic Virtual Agent Powered by LAMs

Genesys, the global industry leader in experience orchestration powered by artificial intelligence, is launching a revolutionary advancement in the customer experience technology space – the Genesys Cloud ‘Agentic Virtual Agent,’ enabled by large action models.

Oracle AI Agents Help Marketing, Sales, and Service Leaders Enhance Customer Experiences

Oracle announced new role-based AI agents within Oracle Fusion Cloud Applications to help organizations deliver intelligent customer experiences (CX) at scale.

• In Social Media Technology news this week…

SocialPost.ai Unveils AI That Instantly Converts Business Websites Into On-Brand Social Content

A pioneering solution by SocialPost.ai enables businesses to produce boundless quantities of branded social media content through the analysis of their existing online content, including services and product offerings, tone, and visual aesthetics.

Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs

Loyyal, the enterprise SaaS leader pioneering AI and Web3 loyalty solutions, announced the launch of Perxi AI, the world’s first AI Agent of Loyalty.

• In Mobile Tech news this week…

Nexxen and H/L Team Up to Navigate the CTV Boom

With the evolution of television advertising continuing to pick up steam, Nexxen and H/L Partner, teamed up to deliver Smarter, Data-Driven Advertising Strategies. This new partnership was born out of addressing one of the biggest issues facing the television advertising space. Entirely, the challenge of reaching the fragmented Connected TV space.

• In Marketing Analytics news this week…

Sinch and Lovable Forge Strategic Partnership to Power Communications for AI-Native Applications

Sinch AB has entered a strategic partnership with the Swedish AI software platform Lovable, which will enable them to integrate its robust global communications infrastructure directly into the Lovable Cloud, so that developers of AI native applications can take advantage of communications capabilities, beginning with production-grade email, as part of the integration of Mailgun into the Lovable Cloud.

Similarweb Launches AI Studio for Enterprise Market Intelligence

Similarweb launched AI Studio, an enterprise AI intelligence solution that fundamentally transforms how organizations access and act on digital market data.

• In Martech Content news this week…

Finch Acquires Wizard Marketing to Forge “Total Search” Growth Engine

Finch is a worldwide leader in paid media automation and ad-tech performance, and the company has acquired digital marketing firm Wizard Marketing to create a Total Search growth engine that blends paid advertising and organic search optimisation into a single strategic vision to combat a historic split between search-driven marketing initiatives.

VoiceBox Announces Suite of New AI Multimedia Solutions

VoiceBox, has released multiple new AI solutions to bolster its media accessibility and localisation offering. The AI services now part of the VoiceBox family include AI dubbing, voice cloning, lip syncing and audio interpretation.

• Article Of The Week…..

Why AI Governance Will Become a Board-Level Martech Priority

AI has officially left the innovation lab. It now sits inside the audit committee agenda.

That shift did not happen quietly. It happened because AI is no longer a side experiment. It is writing emails, qualifying leads, generating creatives, optimizing bids, and in many cases making decisions without asking permission every five minutes. Agentic AI and autonomous martech systems are moving fast. Faster than most governance models can handle.

 

How Google Applies AI Governance Across Its Martech Ecosystem

Large enterprises are stuck in a very real AI dilemma. Move fast with AI and risk a compliance mistake that can quietly spiral into a multi-million-dollar problem. Move slow and watch competitors automate circles around you. This tension is not theoretical anymore. It shows up in marketing teams every single day.

Martech is where this pressure peaks. Customer data lives here. Brand voice lives here. Ad spend decisions live here. And now AI systems sit right in the middle, generating content, optimizing bids, and shaping how brands show up in public.