MarTech360’S Weekly News Roundup With Amazon Ads, MessageGears, Smartly, Taboola, Sitecore And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

PebblePost Reveals Enhanced Lookalikes Product

Blending AI with Digital and Offline Data for an Average of 8x Boost in Return on Ad Spend. PebblePost, a pioneer in the Programmatic Direct Mail (PDM) space that merges digital and direct mail advertising, has introduced significant updates to its Lookalikes prospecting tool.

Smartly Named a Leader in The Forrester Wave™: Creative Advertising Technologies

Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the Forrester evaluation, “Smartly strategically unifies workflows to produce, personalize, and measure creative, negating various point solutions.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Sitecore Introduces Sitecore Stream

Collaborating with top-tier brands, Sitecore Stream utilizes secure, brand-focused AI to empower marketing teams to drive productivity and growth like never before. Sitecore®, renowned for its leadership in digital experience software, has officially launched Sitecore® Stream, revealing it at the Sitecore Symposium, their annual customer and partner gathering.

Avaya Partners with Transcom to Overcome Language Barriers in Customer Service Using AI-Driven Real-Time Translation

At GITEX Global, Transcom, a global customer service provider, joined forces with Avaya, a leader in enterprise customer experience solutions, and Sabio Group to roll out an AI-powered, real-time translation tool. This solution allows contact center agents to communicate with customers in over 100 languages, no matter where they are located.

• In Mobile Tech news this week…

Taboola Introduces Abby: A Groundbreaking AI Assistant Transforming Advertising Campaigns

Taboola, a leader in delivering recommendations across the open web, has unveiled Abby, a trailblazing Generative AI assistant designed to help advertisers effortlessly create and manage their campaigns, even if they aren’t advertising experts.

New Green Media Segments from InMobi Aim to Cut Ad Supply Chain Emissions, Backed by Scope3

On October 15, 2024, InMobi Advertising, a leading provider of monetization and marketing technologies, strengthened its commitment to sustainability by partnering with Scope3, a platform focused on decarbonizing media and advertising. Together, they are launching the world’s largest green media offering, designed specifically for mobile and in-app environments.

• In Marketing Analytics news this week…

Introducing MessageGears: The First Composable Platform for End-to-End Data Activation

On October 15, 2024, MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, announced its transformation into a full data activation and engagement platform. This marks a significant shift in how enterprise brands can unify, activate, and engage customer profiles directly from their cloud data warehouse.

Treasure Data Introduces Generative AI Features with AI Framework for CDP

Treasure Data is launching its AI Framework, bringing AI-driven chat interfaces directly into its Customer Data Platform (CDP). This new development aims to make reliable customer data more accessible to everyone. These enhanced AI capabilities are set to revolutionize how marketing campaigns are developed, cutting down the process from months to just seconds.

• In Martech Content news this week…

Picsart Teams Up with Monotype to Offer 2,000 Curated Fonts to 150 Million Global Creators

On October 15, 2024, Picsart, the leading platform for creators, announced an expanded partnership with Monotype®, a global leader in fonts and technology. This collaboration introduces 2,000 handpicked fonts to Picsart’s community of over 150 million monthly active users, offering a wide selection of high-quality typefaces to elevate their creative projects.

Amazon Ads Introduces AI Creative Studio and Audio Generator to Simplify Advertising

Article Of The Week…..

17 Ways to Transform Customer Experience with Generative AI

Generative AI has recently gained attention in tech, but its potential goes beyond chatbots. Many researches showcase that getting a holistic view of the technology is the key to maximizing its impact on businesses. Generative AI can significantly enhance customer experience (CX) in many sectors. It offers benefits beyond increased productivity and lower costs.

AI technologies support the entire customer journey, improving CX at every step. Content is key to delivering these engaging experiences. Businesses need to have memorable interactions online to create an impact. Generative AI empowers businesses to produce personalized and relevant content at scale.

The Power of Composable MarTech: How to Build a Tech Stack That Adapts and Evolves

In today’s fast-paced world, the marketing technology (MarTech) stack is vital for businesses. It helps them stay competitive. However, The MarTech landscape has become more complex than ever, with over 14,000 tools and platforms.

Amid this complexity, the concept of composable MarTech stands out as a beacon. These composable tech stacks offer flexibility to adapt and evolve according to business needs. Additionally, they ensure that technology investments continue to drive value over time.