MarTech360’S Weekly News Roundup With Amperity, Emplifi, Seedtag, Similarweb, Cordial, Parloa And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Amperity Introduces Audience Monetization to Turn First-Party Data into a New Revenue Stream

Amperity, a major player in the AI-driven Customer Data Cloud market, has announced a product called Audience Monetization. The product is a result of a shift in the industry, where changes in privacy regulations and loss of signals have made advertisers look for quality and permissioned audiences.

Cordial Launches AI Agents to Automate Marketing Workflows

Cordial announced a significant expansion of its AI capabilities with the introduction of Cordial Agents, two intelligent AI systems designed to perform real marketing work-not just assist with tasks-by grounding, governing, executing, and coordinating campaigns directly inside live workflows.

• In Customer Experience news this week…

Parloa Secures $350M Series D, Valued at $3B to Lead Agentic AI in CX

Parloa, a Berlin-based provider of agentic AI solutions for enterprise customer experience, announced a $350 million Series D round led by General Catalyst, lifting its valuation to $3 billion and bringing total funding to over $560 million in under four years

Calabrio Launches Omni Agent Intelligence to Unify Quality and Performance

Calabrio, a leading provider of workforce and conversation intelligence solutions, has announced the launch of Calabrio Omni Agent Intelligence, a new capability now generally available to Calabrio ONE customers.

• In Social Media Technology news this week…

Emplifi and Reddit Unite to Transform Industry Intelligence for Marketers

Emplifi, a top customer engagement and social media marketing platform, has teamed up with Reddit. This partnership seeks to improve how brands engage with online community talks.

Iridio Expands Media Mix Modeling with Keen Decision Systems Partnership

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering.

• In Mobile Tech news this week…

Seedtag Partners with IRIS.TV to Expand Contextual Signals for CTV Targeting

Seedtag, the global Neuro-Contextual advertising company, announced a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched program-level content data

• In Marketing Analytics news this week…

Vonage Launches Omnichannel Conversations for Agentforce Marketing to Drive Next-Gen Customer Engagement

Vonage has launched Vonage Conversations for Agentforce Marketing, an innovative solution that integrates rich, bi-directional messaging flows such as SMS, WhatsApp, and Rich Communication Service (RCS) messaging into the Salesforce platform, intended to enable enterprises to reach customers in the manner of their choice while improving the outcomes of engagement.

Manus and Similarweb Partner to Power AI-Driven Digital Marketing Intelligence

Manus and digital intelligence leader Similarweb have announced a strategic collaboration that embeds Similarweb’s extensive web traffic and engagement data directly into the Manus AI agent platform, enabling AI agents to perform data-grounded digital marketing analysis, competitive research, and strategic planning with greater accuracy and reliability.

• In Martech Content news this week…

Highwire Acquires The Bliss Group to Create a Modern Marketing and Communications Powerhouse

The move is announced by Highwire, where it will acquire The Bliss Group, and this will mean the union of two well-established marketing and communications companies to provide a more integrated and strategically proficient partner for high-growth and innovation-driven businesses that aim for results that have a clear tie to business outcomes.

Rakuten Advertising Launches Innovation Labs to Supercharge AI in Affiliate Marketing

Rakuten Advertising, a leader in affiliate marketing technology, has launched Innovation Labs. This product collaboration hub aims to speed up the use of artificial intelligence (AI) in affiliate marketing.

• Article Of The Week…..

The Rise of Real-Time Marketing: Why Batch Campaigns Are Dying

Tuesday mornings used to be sacred. Marketing teams planned newsletters, queued them up, and hit send. People expected them. Data came in slowly. Reports were processed overnight. Decisions waited for the next day. That was the rhythm. That was the world. It worked back then because users moved slowly and brands had time to catch up. But that world is dead.

 

CDPs vs. CRMs vs. Data Clean Rooms: Who Owns Customer Truth?

In 2026, the idea of a single source of truth feels comforting but outdated. Customer data no longer lives in one place or behaves in one way. It moves across systems, channels, and partners. What we call truth today is a distributed ecosystem, shaped by context, consent, and timing. CDPs vs. CRMs vs. Data Clean Rooms CDPs vs. CRMs vs. Data Clean Rooms