MarTech360’S Weekly News Roundup With Demostack, Pixability, Yahoo, Snowflake And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Demostack Unveils AI Data Generator for Effortless and Scalable Customized Demos

Demostack, the only place for all things demo, unveiled its AI Data Generator. This is a significant advancement for demo managers, enabling the creation of customized demos effortlessly and at scale. Now customer-facing teams can deliver professionally tailored demos on every call to drive sales faster down the funnel and win more deals.

Customize Demos at Scale with Demostack’s AI Data Generator

With generative AI embedded into Demostack, demo managers can quickly tailor demos to specific segments, personas, and industries.  The AI Data Generator populates new products with realistic data, replaces personally identifiable information (PII), and replaces dummy data with smart data.

Zoom named a Leader in the 2023 Gartner Magic Quadrant for UCaaS, Worldwide

Zoom Video Communications, Inc. announced that analyst firm Gartner has named Zoom a Leader in the 2023 Gartner® Magic Quadrant™ for Unified Communications as a Service (UCaaS), Worldwide for the fourth time in a row. The UCaaS report evaluated 11 companies in the unified communications space, and Zoom has been recognized as a Leader in this space for its UCaaS offerings. Zoom includes enterprise-grade solutions like Zoom Team Chat, Zoom Phone, Zoom Meetings, Zoom Contact Center, and Zoom AI Companion.

• In Social Media Technology news this week…

VRChat Launches Creator Economy via Paid Subscriptions

VRChat released Paid Subscriptions, the first phase of the VRChat Creator Economy, powered by Tilia LLC. With Paid Subscriptions, users in VRChat can subscribe to their favorite creators, supporting them financially. This change is the first step in building the VRChat Creator Economy, which will enable VRChat’s over half a million individual creators to receive compensation for their creations. At launch, Paid Subscriptions will allow world creators to craft unique, custom experiences for their supporters.

Pixability and Playground xyz Partner To Deliver Attention Measurement for YouTube

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV,  announced that it has partnered with Playground xyz, the leading attention measurement and optimization platform, to enable brands to measure the attention of their YouTube ads. The partnership will allow marketers to understand the impact of their campaigns beyond just viewability metrics across all screens including CTV, which is powered by Playground xyz’s partnership with TVision.

• In Mobile Tech news this week…

Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimization

Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI suite has launched with Fortune 500 brand partners and agencies, including Keurig Dr Pepper and Novus Media.

Swayable Awarded U.S. Patent for Persuasion Measurement Technology

Swayable’s randomized controlled trial (RCT) experiments expose two or more distinct response groups to either an inert placebo treatment or test content in order to prove the effect of the test content on consumer audiences. The platform greatly enhances these measurements through proprietary machine-learning population models that deliver its Swayable Impact Scores. These represent the best available evidence of the lift in consumer attitudes that the content can cause, and as such are relied on by brands and their agencies to take central decisions over the choice of messages, creative execution and segmentation targeting.

• In Marketing Analytics news this week…

Fivetran Appoints Scott Jones as Chief Revenue Officer

Fivetran, the global leader in data integration, announced the appointment of Scott Jones as the company’s chief revenue officer (CRO). Jones brings over 25 years of enterprise sales and management experience at high-growth companies to the role, including senior leadership positions at SAP, Tableau and Alteryx. He will report to COO Taylor Brown and serve as a member of the Fivetran executive team, overseeing all revenue generation activities for the company including operations, sales, marketing and pricing.

Snowplow Launches Snowplow Digital Analytics as a Snowflake Native App, in the Data Cloud

The Snowflake Native App Framework (general availability soon on AWS, public preview soon on Azure) provides every organization with the necessary building blocks for app development, including distribution, operation, and monetization within Snowflake’s platform. Snowplow and Snowflake are working together to mobilize the world’s data with Snowflake’s Data Cloud, helping joint customers inform business decisions and drive innovation. Their joint solution empowers organizations to create a scalable data foundation for marketing and data teams to build Customer 360 use cases, such as customer acquisition, engagement, segmentation and retention. With just a few clicks in their Snowflake instance, customers cannot only realize value sooner, but also improve security and governance of their digital analytics workflows.

• In Martech Content news this week…

Sendbird Unveils Next-Gen Content Moderation for Safer Online Communities

Sendbird, the industry-leading communications API platform for web and mobile apps, announced new, industry-leading moderation capabilities. This timely solution, essential for online communities demanding robust measures against abuse, simplifies community guideline enforcement while ensuring a positive user experience.

With Sendbird’s innovative moderation suite, automation meets human intuition to deliver top-notch community safety. Customers already use Sendbird Advanced Moderation in production across industries like marketplaces, media and entertainment, and social communities for dating and more.

Yubo partners with Bodyguard to enhance prevention-first content moderation

Yubo, the live social discovery app for Gen Z, has implemented the world’s only contextual and autonomous moderation solution to enhance its prevention-first approach to content moderation through a partnership with Bodyguard. Yubo’s integration of the Bodyguard solution is the latest update to the social platform’s robust safety infrastructure, which includes 100% age-verification requirements for all users and real-time moderation of live streaming, an industry first.

Article of the Week

7 Video Marketing Tools You Should Know About in 2024

Have you ever observed the way videos have asserted themselves in the marketing arena? It’s amazing! In fact, a staggering 86% of marketing professionals stated in a recent study that they use video as a marketing technique. Video marketing tools are becoming pivotal for both companies and content creators.

These tools can help you produce excellent videos with a distinct message for your brand or product, which guarantees that your videos are viewed and earn money. Here’s where the best video marketing software can help.

We’ve put together a list of the most important video marketing tools and techniques to assist you in increasing the effectiveness of your video creation and marketing, just to make your life even easier. Now let’s get started.

Guest Author of the week

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