MarTech360’S Weekly News Roundup With G2, 6sense, Snapchat, Hewlett Packard Enterprise, Seedtag And More!

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By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Sydney Sloan Joins G2 as Chief Marketing Officer

G2, the world’s largest and most trusted software marketplace, announced it has appointed Sydney Sloan as Chief Marketing Officer (CMO). A seasoned marketing leader, Sloan brings decades of experience driving transformative growth for technology businesses, including marketing leadership roles at pre-IPO and post-IPO companies. Most recently, she was the first-ever CMO at Drata, the compliance automation software company which appeared on five of G2’s 2024 Best Software Awards lists and ranked sixth on LinkedIn’s 2023 list of Top Startups. Before that, as CMO of revenue workflow platform Salesloft, Sloan helped scale the company 10x in less than four years

6sense Named a Leader in B2B Revenue Marketing Platforms Report

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, announced that it has been named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 report by Forrester Research, Inc., a leading independent research and advisory firm. In this report, Forrester recognizes a significant shift in B2B marketing compelling leaders to combine the strengths of legacy tools in a single, more efficient platform: revenue marketing platform.

Snapchat and OMD partner with Amplified Intelligence to make AR attention measurable

Snapchat has joined forces with Amplified Intelligence, the most trusted source for accurate attention measurement, on a market-leading approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalyzed by the need for clear insight into AR’s attention-driving strength, this development forms the foundation of a multi-phase attention study across multiple markets. In both KSA and the UAE, an average of 80% of consumers desire to use AR as a practical tool in their everyday lives.

ServiceNow And Boomi Announce Strategic Commitment To Elevate Customer Experiences Through AI-Powered Self-Service

ServiceNow, the AI platform for business transformation, and Boomi, a leader in intelligent integration and automation, announced a strategic commitment to jointly elevate customer experiences through AI-powered self-service with solutions including ServiceNow Technology Provider Service Management (TPSM). In addition, as a key customer of ServiceNow, Boomi will use ServiceNow App Engine to deliver streamlined customer support and improved self-service. ServiceNow will also integrate Boomi’s next-generation and industry-leading Application Programming Interface (API) Management capabilities with Automation Engine for complete visibility across a user’s API landscape and enhanced governance.

8×8 Delivers The Latest AI-Powered Platform Innovations To Drive Customer Experience Across The Entire Business

8×8, Inc., a leading integrated cloud contact center and unified communications platform provider, announced recent innovations and enhancements to the 8×8 cloud platform. The latest enhancements include extending 8×8 Intelligent Customer Assistant to support voice interactions and new AI capabilities spanning the entire 8×8 platform. The new features enable organizations to drive business success through enhanced customer and employee experiences and engagement.

TapClicks Announces New Instant-On Connector for Apple Search Ads

TapClicks, the leading provider of Smart Marketing Cloud solutions, announced the launch of new connector packages to the TapData family, designed to enhance marketers’ access to Apple Search Ads campaign data, and to extract and blend that data with other campaign data, at scale. Apple Search Ads has gained more traction in recent years and has now emerged as a powerful channel for marketers looking to connect with millions of iOS users searching for apps and services on the App Store

Farah Golant Joins Seedtag Board of Directors

Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its Board of Directors. Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as the CEO of All3Media and 22 years at AMV BBDO, where she rose from entry-level to become Chief Executive and Executive Chairman. She has a track record of unlocking value through profitable growth, innovation, and dynamic creative cultures. Across global footprints from San Francisco to Tokyo, Dubai and London, she has harnessed the power and purpose of talented people to achieve their best work.

Vonage Launches Intelligent SIP Capabilities

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson, has announced the launch of intelligent SIP capabilities for SIP Trunking customers. With just a few clicks, developers and enterprises can easily deploy elastic SIP trunks globally, and access rich, AI-powered voice engagement solutions via pre-built code and low-code/no-code applications.  92% of consumers today use at least one voice channel when connecting with their favourite brands*. This includes traditional voice channels such as mobile phone calls and phone calls via messaging apps, as well as emerging channels such as automated voice assistants and voice calls within apps or webpages.

HPE Appoints Jennifer Temple Chief Marketing & Communications Officer

Hewlett Packard Enterprise named Jennifer Temple as Executive Vice President and Chief Marketing & Communications Officer (CMCO), effective August 1, 2024. Temple joined HPE in 2018 as Chief Communications Officer and brings more than 30 years of reputation and brand-building expertise to this expanded role. A member of the company’s executive committee, Temple will continue to report to HPE’s President and Chief Executive Officer Antonio Neri. She will oversee all aspects of HPE’s global brand, marketing, and communications strategy.

Channel Factory Appoints Anudit Vikram as Global Chief Product and Technology Officer

Channel Factory, the global brand suitability and contextual advertising platform, announce Appoinment of Anudit Vikram as Global Chief Product and Technology Officer, These will allow the company to expand its ability to help clients deliver media efficiency, effectiveness, and brand reputation together and expand its mission to drive a positive impact on business performance, people, and the planet. With over two decades of experience in business, advertising, and marketing technology roles, Anudit Vikram now sits as Channel Factory’s Global Chief Product and Technology Officer, where he will be responsible for bringing the product vision to life, driving business and market value, and fostering a world-class technology team.

Taboola Introduces Taboola For Audience, An AI-Powered Technology For Publishers To Protect Against Threats Of Generative AI Search And Social Traffic Volatility

Taboola, a global leader in powering recommendations for the open web, announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever. Taboola for Audience allows publishers to future-proof their audience development goals and navigate substantial changes affecting their referral traffic from search and social media. In 2024 alone, publishers have contended with changes to search engine and social media traffic, as well as ongoing uncertainty around the impact of Generative AI advancements.

Article Of The Week…..

A Comprehensive Guide to Content Management

Content Management

Content management is a strategy of gathering, structuring, retrieving, and controlling website or organizational content. Businesses that do not have an efficient content management strategy will have chaos in their entire digital content lifecycle. It will lead to a content strategy that is not structured, accessible, or organized.

A headless content management system (CMS) is a platform that segregates the content’s presentation layer from the content’s back end where it is managed. A headless CMS enables organizations to manage content through a single pane of glass. Additionally, it allows teams to disseminate content on any digital channel they want.

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