MarTech360’S Weekly News Roundup With GoTo, BackLite Media, NICE, Hightouch, InMobi Advertising And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

BackLite Media Teams Up with VIOOH to Launch Programmatic Digital Out-of-Home in the Middle East

On October 22, 2024, BackLite Media, a top out-of-home (OOH) advertising player in the UAE, proudly announced a new partnership with VIOOH, a global leader in digital out-of-home (DOOH) advertising platforms. This partnership is VIOOH’s debut in the Middle East’s DOOH market and represents a major step forward for both companies as they expand their reach in the region.

GoTo Enhances Customer Experience with New AI-Powered Integrations Between GoTo Connect and Leading CRM Solutions

On October 22, 2024, GoTo, a leader in simplifying business communications, IT management, and support, announced significant updates to its integration offerings for GoTo Connect, enhancing both the number and depth of its capabilities. These integrations facilitate seamless connections between GoTo Connect and various customer relationship management (CRM) systems, thereby improving the overall customer experience.

• In Social Media Technology news this week…

• In Customer Experience news this week…

NICE Expands CXone Mpower

NICE launched the next generation of CXone Mpower. CXone Mpower adds numerous advanced services to the already market leading CXone architecture that are foundational for delivering full-scale customer service automation. These new architectural services enable seamless integration of workflows between front, mid, and back office, orchestration of AI and human agents as one, and consolidation of customer service knowledge, AI models, and integrations.

Infobip and Oracle Make Strategic Business Alliance to Elevate Omnichannel and Chatbot Experiences Globally

In an exciting new collaboration, Infobip, a leader in global communications and a member of the Oracle PartnerNetwork, has teamed up with Oracle to bring enhanced conversational capabilities to Oracle Fusion Cloud Responsys Campaign Management. This integration aims to deliver enriched, interactive experiences for businesses and brands using Oracle’s platform, enabling them to foster loyalty and boost sales through AI-driven chatbots and omnichannel engagement.

• In Mobile Tech news this week…

Hightouch Brings Clarity to CTV Ads with First-Party Data Targeting and Measurement

On October 23, 2024, Hightouch, a leading composable CDP, introduced a new solution aimed at simplifying and accelerating Connected TV (CTV) advertising. This new offering helps advertisers target, match, and measure first-party audiences across various fragmented CTV platforms, including DSPs, OEMs, and measurement tools.

InMobi Advertising Upgrades Consent Management Platform to Help Publishers Navigate Privacy Regulations

On October 23, 2024, InMobi Advertising, a leading player in content monetization and marketing technologies, introduced the next generation of its InMobi Consent Management Platform (InMobi CMP). This self-service solution allows publishers to easily comply with fast-evolving global privacy regulations. InMobi CMP stands out as the most comprehensive privacy management tool for mobile publishers, enabling them to navigate the complex privacy landscape with ease.

• In Marketing Analytics news this week…

Cloudinary Unveils Enhanced API-first DAM Platform

Cloudinary, the image and video platform that powers many of the world’s top brands, announced new capabilities for its intelligent, API-first digital asset management (DAM) platform that further streamline every stage of the asset lifecycle. Innovations include customizable creative review and approval workflows, best-in-class portals for total control over asset sharing, and practical AI solutions to automate manual tasks.

Tealium recognized in Snowflake’s 2025 Modern Marketing Data Stack Report

Tealium, one of the largest independent and most trusted customer data platforms (CDPs), announced that it has been recognized in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity by Snowflake, the AI Data Cloud company.

• In Martech Content news this week…

WordLift Partners with Breadcrumbs to Boost Expansion in AI-Powered SEO

On October 21, 2024, WordLift, the leading Italian startup in SEO and Generative AI for eCommerce, announced a strategic partnership with Breadcrumbs Inc., a U.S.-based company specializing in lead scoring. WordLift serves clients such as Ray-Ban, Oakley, and Kinsta, while Breadcrumbs works with MailUp and Thinkific. This collaboration aims to enhance WordLift’s position in the rapidly growing AI sector by integrating Breadcrumbs’ Italian team and utilizing their international expertise.

SymphonyAI Releases Advanced AI Features for the Revedia Platform, Empowering Media Organizations

Article Of The Week…..

5 Best Practises to Improve Your Digital Brand Experience and Its Importance

36% of consumers in America purchase retail items online. They often purchase after researching products digitally. This trend underscores the necessity for brands to optimize their digital brand presence. It is essential to capture potential customers at various touchpoints.

According to a recent Forrester Consulting study commissioned by Qualtrics, only 39% of business decision-makers believe their brand resonates with prospects, highlighting a significant experience gap.

Top 10 Ad Management Tools You Can’t Afford to Ignore

Ever wondered how some businesses always seem to have their ads perfectly placed, reaching just the right audience at the right time? It’s not magic—it’s ad management tools!

Every other successful company out there understands how important it is to get their goods or services in front of target audiences.