MarTech360’S Weekly News Roundup With Inuvo, Synup, NIQ, Aptitude 8, Knotch And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Mindmatrix Leads the Charge in Solution Ecosystem Enablement by powering Solution-based Marketplaces…

Leading sales ecosystem, next-gen PRM and partner marketing solutions provider, Mindmatrix, takes the lead in Solution Ecosystem Enablement by helping build solution-based Marketplaces and ecosystems that drive better business outcomes. Mindmatrix is accomplishing this by bringing Alliances, Partners, internal sellers, CAMs and ISVs together in a solution-based, collaborative marketplace environment to solve business problems.

Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across…

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, announced its ability to deliver access to and measure the performance of Netflix ad campaigns across programmatic channels. The opportunity to leverage Netflix inventory combined with IntentKey’s analytics features presents a truly unique value proposition for advertisers.

Because third party pixels are restricted on Netflix, measuring campaign performance is extremely difficult. Inuvo’s integrated Performance Spend Analysis uses machine learning to determine the optimal spend levels across campaigns and channels including Netflix inventory.

• In Social Media Technology news this week…

ACF Technologies launches WhatsApp integration for Appointment Scheduling and Virtual Queuing

ACF Technologies , a global leader in appointment scheduling, queue management and event booking solutions, has expanded their offering with a WhatsApp integration. This new solution empowers organizations to offer appointment scheduling and virtual queuing within the communication tool. The solution is being successfully used by customers in Latin America and is now available to organizations across North America and Europe.

By integrating with the world’s most widely used messaging app, ACF Technologies opens a new channel for appointment scheduling and virtual queueing that enables organizations to connect with and serve more customers.

Synup Acquires OptimoRank, Adding to Its Extensive Local SEO Capabilities

In a significant development in the local search engine optimization (SEO) landscape, Synup, a leader in local marketing software, has announced its acquisition of OptimoRank, a leading provider of advanced grid ranking technology. This strategic move promises to significantly bolster Synup’s offerings, bringing unparalleled value to customers looking to boost their local visibility and search rankings.

Grid ranking technology is at the forefront of local SEO, offering a more precise and comprehensive analysis of search engine rankings across different geographical locations.

• In Mobile Tech news this week…

NIQ Empowers Clients and Partners with the Launch of Global Media Division

NIQ, the world’s leading consumer intelligence company, is pleased to announce the launch of its new Media Division, a strategic initiative designed to enhance the value advertisers derive from their marketing efforts and enable partners in support of our advertiser clients. This move underscores NIQ’s continued commitment to providing clients with the Full View and strengthening their marketing capabilities.

Heading the Global Media Division is Lana Busignani, a seasoned professional with an impressive track record in driving strategy across various media products.

SundaySky Appoints Marc Zionts as CEO to Accelerate Next Phase of Enterprise Video Platform Growth

SundaySky, the leading software-as-a-service (SaaS) platform for efficient enterprise video creation and personalization, announced that it has appointed Marc Zionts as chief executive officer. With significant experience leading software and technology businesses to superior outcomes, Zionts will lead SundaySky through its next phase of growth and innovation.

• In Marketing Analytics news this week…

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen…

Comcast Advertising, the advertising division of Comcast Cable, announced the launch of its new Signal Authentication Service.

This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimization, and attribution measurement.

Utilizing Blockgraph technology, the new service allows partners to submit ad logs, web analytics or attribution data and receive back verification that the ad exposures or events were delivered to an authenticated residential household, ensuring accurate measurement.

Aptitude 8 Announces Acquisition of WORQFLOW to Expand HubSpot Consulting Services

Aptitude 8, an Elite HubSpot Solutions Partner and technical consultancy, is thrilled to announce the strategic acquisition of WORQFLOW, a renowned HubSpot partner known for its revenue operations and web development services. This acquisition reinforces Aptitude 8’s position as the most trusted technical provider in the HubSpot ecosystem.

Connor Jeffers, CEO and Founder of Aptitude 8, expressed his excitement about the acquisition, stating, “Bringing the WORQFLOW team into Aptitude 8 is a pivotal step in our quest to serve the growing enterprise-level HubSpot customer base.

• In Martech Content news this week…

IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and…

IPG’s engine streamlines and automates the end-to-end customer experience, helping brands find better ways to engage, convert and retain audiences through paid, owned and earned channels and on an individual level. Adobe GenStudio powers the content supply chain within the IPG engine, harnessing the combined capabilities of Adobe Workfront, Adobe Experience Manager, Adobe Express, Adobe Firefly, Adobe’s family of creative generative AI models, and Frame.io. Within the IPG engine, IPG deploys proprietary Acxiom data and identity products to create a more accurate picture of consumers and more authentic connections with brands. The IPG engine also leverages investments that marketers are already making in marketing technology and media to integrate customer intelligence across the content engagement landscape.

Knotch Launches AIQ w/ Gen-AI to Power Creation and Optimization of Performance-Driven Digital…

Knotch announced the launch of Knotch AIQ, a new generative-AI product within its digital intelligence platform designed for content-driven brands. AIQ makes it easy for marketers to generate high-performing new content, optimize existing content and perfect web experiences by tapping into brand-specific performance data. Marketers can track digital content performance across the entire customer journey, uncover powerful insights and take action with the click of a button to drive increased business results.

Article of the Week

5 Best Influencer Marketing Campaigns to Get You Started

Influencer marketing campaigns are the best and easiest way to covert leads. According to the Pulse Survey of 307 social marketers in the United States, influencer marketing has a significant impact on brands’ marketing efforts, including customer loyalty (87%), awareness (89%), and reputation (87%).

However, influencer marketing is not merely about selecting any creator, producing one-off content, and expecting benefits from their loyal following. 79% of marketers view influencer content as necessary for their customers’ experiences. Hence, brands must adopt strategic approaches to create campaigns that resonate effectively. Let’s jump in and learn everything about it.