MarTech360’S Weekly News Roundup With LinkedIn, RingCentral, Salesforce, SAP, Zoho, Snowflake And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

ON24 Integrates with LinkedIn to Power Next-Gen Event Marketing

ON24, the top platform for B2B sales and marketing, announced a new link with LinkedIn. This collaboration helps marketers and customer teams shift from separate digital events.

Salesforce Empowers B2B Marketers with Data Cloud’s Account Hierarchy Segmentation

Salesforce, announced a major enhancement to its B2B marketing suite with the introduction of hierarchical aggregation functionality within Salesforce Data Cloud Segmentation.

• In Customer Experience news this week…

RingCentral Unveils New Customer Engagement Bundle for RingEX

RingCentral, a top player in AI-driven business communications, launched new offerings. These solutions aim to meet the growing need for integrated customer engagement.

Konecta and CrewAI Partner to Transform Operations with AI

Konecta, a leader in Customer Experience (CX) transformation, has teamed up with CrewAI. CrewAI is a groundbreaking multi-agent orchestration platform.

• In Social Media Technology news this week…

DoubleVerify Launches Streaming TV Products for CTV Advertising Quality

DoubleVerify has reached a milestone in streaming media ads. They rolled out new, first-of-their-kind streaming TV products.

Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing

Smartly, the leading AI-powered ad tech platform, has released its seventh Digital Trends Report. It predicts that 2026 will bring a new age of predictive marketing.

• In Mobile Tech news this week…

Brand Networks Expands Aimy with AI-Powered TV Advertising Built on Comcast’s Universal Ads API

Brand Networks, part of Augeo and a leader in AI ads, has launched a big upgrade to its Aimy platform. Small and mid-sized businesses (SMBs) can easily plan, launch, and measure connected TV (CTV) campaigns

• In Marketing Analytics news this week…

Thryv Launches AI Marketing Software for Home Services

Thryv® Holdings, provider of the leading small business marketing and sales software platform, announced the launch of a new AI-powered growth marketing solution.

Merkle Announces Mobile-Loyalty Platform Collaboration with Airship and Salesforce

Merkle, dentsu’s leading customer experience transformation consultancy, has announced a new partnership with Airship and Agentforce Marketing.

• In Martech Content news this week…

SAP and Snowflake Partner to Power Enterprise AI with Business Data Fabric

SAP SE and Snowflake have teamed up to blend Snowflake’s AI Data Cloud with SAP’s Business Data Cloud (BDC). This partnership wants to build a unified business data fabric.

Zoho Notebook Adds Advanced AI Features

Zoho has launched major upgrades to Zoho Notebook. This note-taking and collaboration platform now includes advanced AI features.

• Article Of The Week…..

First-Party Data vs. AI-Powered Insights: What Should Marketing Leaders Prioritize?

AI is not just another tool you plug in. It is changing how marketing happens every day. Forget just splitting people into segments. AI can predict what a customer might do next. Who is going to leave? Who might spend more. What message will actually get their attention. You can use it to write campaign copy that gives the impression of being personal. This is what the terms predictive and prescriptive analytics really refer to. It surpasses the basics.

 

Inside Starbucks’ Martech Transformation: How Data Drives Brand Loyalty

AI is not just another tool you plug in. It is changing how marketing happens every day. Forget just splitting people into segments. AI can predict what a customer might do next. Who is going to leave? Who might spend more. What message will actually get their attention. You can use it to write campaign copy that gives the impression of being personal. This is what the terms predictive and prescriptive analytics really refer to. It surpasses the basics.