MarTech360’S Weekly News Roundup With Litmus, GIPHY, Kustomer, UserTesting, Productboard And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Litmus Enhances Email Marketing with New Authentication Monitoring, Video Features, and Personalization

On October 30, 2024, Litmus, a leader in email marketing, announced the release of new products and platform updates. These include Sender Authentication in Litmus Email Guardian, along with Animated Video and Image Carousels in Litmus Personalize. With these enhancements, marketers can effectively monitor emails for rendering issues, broken elements, and critical email infrastructure settings. Additionally, they can now incorporate engaging video previews and animated image carousels directly within emails.

Conversica’s AI Agents: Out-of-the-Box Solutions for Brand-Controlled Conversations in Revenue Generation

On October 30, 2024, Conversica, Inc., the leading provider of conversational AI solutions for enterprise revenue teams, unveiled transformative advancements in its AI agents aimed at boosting revenue conversions. This latest release harnesses a unique blend of cutting-edge generative AI technologies, paired with robust controls to automate critical customer experience touchpoints that drive revenue growth.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Kustomer Launches the First AI-Native Customer Service Platform Featuring Advanced AI Agents and Innovative Pricing

On October 30, 2024, Kustomer, a leader in AI-powered customer service, announced the launch of the industry’s first fully AI-native customer service solution, enabling organizations to provide next-generation customer experiences (CX) with unprecedented speed and scale. With revolutionary AI agents seamlessly integrated throughout the platform and a groundbreaking pricing model, Kustomer continues its mission to eliminate poor customer service and empower businesses to thrive in an AI-driven future.

UserTesting Reveals Breakthroughs at THiS 2024 to Enhance Customer Experience Through Proactive Insight

UserTesting, the leading provider of human insights for innovators, has introduced several new capabilities at The Human Insight Summit (THiS) 2024. In line with the company’s dedication to providing a streamlined enterprise platform following its recent merger with UserZoom, these features are crafted to help businesses anticipate customer needs and fuel growth.

• In Mobile Tech news this week…

Haiper Reveals Enhanced 2.0 AI Model for Faster, More Realistic Video Creation

Haiper 2.0 leverages a unique blend of transformer-based models and diffusion techniques to heighten both quality and realism, setting a new benchmark in the industry. Building on the momentum of its recent user milestone, Haiper is also rolling out Video Templates, offering users pre-designed formats for popular video styles, including product ads and social media content.

Horizon Media, TripleLift, and Scope3 Make Strategic Business Alliance to Advance Carbon-Neutral Advertising

Horizon Media has partnered with ad tech innovator TripleLift and sustainability leader Scope3 to deliver net-zero carbon emissions for all Horizon Media ad buys. This collaboration enhances Horizon Media’s commitment to sustainable advertising by incorporating Scope3 Green Media Products (GMPs) into their media purchases alongside carbon compensation measures. It represents Horizon’s mission to transition all active deals toward eco-friendly practices.

• In Marketing Analytics news this week…

Productboard Launches Pulse, an AI Solution for Seamlessly Integrating Customer Feedback into Product Strategy

On October 29, 2024, Productboard, the industry’s leading AI-powered, customer-centric product management platform, announced the launch of Productboard Pulse, a breakthrough in AI-driven Voice of Customer (VoC) capabilities. This new solution provides product leaders with unparalleled insights into customer needs and offers a high-level view of customer sentiment across product portfolios.

Alembic Launches Brand Health Daily Sentiment Tool for Real-Time Brand Insights

On October 28, 2024, Alembic, a leader in AI-powered marketing intelligence, introduced a preview release of its new Brand Health Daily Sentiment Tool. This latest addition to the Alembic Marketing Intelligence Platform empowers CMOs with daily insights into brand sentiment, enabling quick, data-driven decisions to keep up with evolving market conditions. The tool integrates directly with Alembic’s existing data streams, providing seamless, actionable insights for brands already using the platform.

• In Martech Content news this week…

MHC Introduces AI Assist: Transforming Customer Communications with Enhanced Speed and Precision

MHC, a leader in intelligent workflow and document automation SaaS solutions, has unveiled AI Assist—a fresh suite of AI-driven features designed to elevate its offerings, starting with the MHC EngageCX customer communications management (CCM) platform.

Article Of The Week…..

How Visual Marketing Increases Customer Engagement and Loyalty

 

In a world where we barely have time to focus, the average attention span is down to just 8.25 seconds! That’s why visuals work wonders—they grab attention and get the message across way faster than words. Developing a visual marketing strategy is a calculated move to capture your audience’s interest and improve outcomes because humans are visual creatures.

In addition to increasing sales and customer engagement, visual marketing can have an effect on your bottom line. It is applicable to sales, marketing, and customer support. Let’s keep going to see what makes this approach so powerful.

B2B Prospecting: Comprehensive Strategies and Best Practices for Success

In the world of B2B sales, prospecting is critical for building a strong sales pipeline. Usually, B2C interactions encompass single decision-makers to close the deal. B2B selling for a product or service requires engaging multiple stakeholders. These interactions can extend for long periods. Effective B2B prospecting requires sales professionals to identify potential leads. Moreover, they have to build valuable relationships with them. This approach is important to increase the likelihood of successful conversions. In this blog, let us have a look at the best B2B prospecting strategies to ensure success: