MarTech360’S Weekly News Roundup With Magnite, MiQ, Nextiva, Vimeo, Wix And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers

Magnite , the world’s largest independent sell-side advertising company, introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the optimal configurations in a publisher’s Prebid Wrapper per impression and has the potential to enhance billions of settings to improve performance.

MiQ to Acquire Pathlabs, Expanding Programmatic Excellence to Independent Agencies

Global programmatic media partner MiQ announced plans to acquire Pathlabs, the Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent agencies. This move marks another major milestone in MiQ’s business evolution, as it continues to accelerate growth and deliver programmatic excellence across the entire digital advertising ecosystem. In an increasingly complex and fragmented digital advertising landscape, the role that innovative and reliable managed services providers play has become more critical than ever. As advertisers navigate these hurdles, they require best-in-class partners who not only advise and execute tailored strategies

• In Social Media Technology news this week…

• In Customer Experience news this week…

SurveyMonkey Introduces a Comprehensive Solution for Enhanced Customer Experience

On July 30, 2024, SurveyMonkey, a global leader in online surveys and forms, announced a new offering: SurveyMonkey for CX. This user-friendly, all-in-one solution aims to help business owners, customer experience professionals, and marketers improve customer interactions. The platform leverages the SurveyMonkey Enterprise platform, featuring SSO, data encryption, access controls, and HIPAA-compliant features to protect sensitive customer data. SurveyMonkey for CX provides a range of tools to understand the customer journey without the complexity or cost of other platforms.

Karen Walker Joins Nextiva Board of Directors

Nextiva, a leading unified customer experience management platform, is pleased to announce the election of Karen Walker as a new member of the Nextiva board of directors. Walker will advise the company on expansion and strategic growth as they help companies of all sizes better serve their customers with Nextiva Unified-CXM. Walker currently serves on the boards of Eli Lilly, Sprout Social, and H1, in addition to acting in an advisory capacity as an operating partner at the Goldman Sachs Value Accelerator and as a senior advisor at Boston Consulting Group.

• In Mobile Tech news this week…

Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced comprehensive measurement of YouTube audiences across all digital devices in the US. Starting in July, Comscore began delivering a holistic view of YouTube traffic across desktop, mobile, and connected TV (CTV). This new capability enhances Comscore’s existing reporting for YouTube video traffic on desktop and mobile browsers, as well as in mobile apps. This groundbreaking holistic YouTube measurement sets Comscore apart from other industry measurement providers.

Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising

Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the launch of Harmony Frequency, the first holistic frequency management solution for CTV and digital advertising. Harmony Frequency provides DSPs with frequency intelligence across a brand’s entire media portfolio before they bid, reducing ad waste, strengthening campaign effectiveness, and improving the viewing experience. This is the latest product innovation from Innovid’s Harmony initiative, aimed at optimizing the CTV and digital ecosystem.

• In Marketing Analytics news this week…

Acxiom Announce Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and Ankur Jain as Chief Cloud and Data Modernization Officer (CCDMO).

Acxiom, the global leader in customer intelligence and marketing enablement, named Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and Ankur Jain as Chief Cloud and Data Modernization Officer (CCDMO). In their new roles, Camoosa and Jain will redefine Acxiom’s products and technology, delivering smarter, scalable solutions to boost clients’ marketing impact and maximize their martech investments. These strategic hires follow Interpublic Group’s (IPG) announcement to bring together Acxiom and KINESSO, unifying its data and martech operations under the leadership of KINESSO Global Chief Executive Officer (CEO) Jarrod Martin.

Calabrio and Five9 Join Forces to Modernize Contact Center Operations

Calabrio, a leading workforce performance company, is excited to announce a next-generation integration with Five9, provider of the Intelligent CX Platform. As a Five9 Select partner, Calabrio now offers Quality Management (QM) and Analytics capabilities powered by Five9 VoiceStream, a new real-time audio and metadata streaming service. “Our customers’ success drives Calabrio’s continued investment in innovation. Five9 shares this dedication to helping businesses thrive in an ever-evolving customer-centric environment,” said Joel Martins, Chief Technology Officer and Interim Chief Executive Officer, Calabrio.

• In Martech Content news this week…

Vimeo Announces AI-Powered Video Translation with Authentic Voice Cloning

Vimeo, the world’s most innovative video experience platform for creators and enterprises, announced the launch of its AI-powered video translation solution. Leveraging generative AI to translate video, audio and captions into dozens of languages – while replicating the original speakers’ voices – the new solution dramatically reduces the time and cost associated with traditional translation offerings.  Scaling videos to reach global audiences typically requires significant investment in digital agencies, translation technologies, voice talent and video editing and hosting. With Vimeo’s new translation capabilities, businesses can reach international markets, onboard global employees, and conduct multilingual training sessions with unprecedented ease and speed.

Wix Releases Comprehensive Suite of AI-Powered Tools for Ideation and Creation of Blogs

Wix.com Ltd., the leading SaaS website builder platform globally, announced the release of a suite of AI-powered tools designed to suggest relevant topic ideas for blogs, generate the content and images for their target audience. With this new experience, users can swiftly turn ideas into near-ready articles, significantly reducing the time and effort required to create engaging content. Users can leverage AI-generated drafts or outlines as a foundation, providing a starting point for further personalizing the content. This approach enhances efficiency while maintaining the quality and authenticity of user-generated content. The solution can offer ideas about topics for upcoming posts based on the information on the site and previously published blog content.

Article Of The Week…..

Google Third-Party Cookies Will Not Die Soon: Privacy Sandbox Updates For Web

 

Since the first announcement of Google removing third-party cookies through Google’s privacy sandbox initiative, many marketers have been concerned about its impact on tracking users’ behavior.

However, the recent Chrome third-party cookies update about the plan to cancel the removal of third-party cookies from Chrome has given a sigh of relief to various marketers. This update marks a significant paradigm shift in Google’s approach to managing online privacy and advertising. Google Chrome privacy changes will have a similar impact on digital marketers, advertisers, and web developers. Let us have a look at how the decision would impact and what the future of web tracking looks like

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