MarTech360’S Weekly News Roundup With Momentum, Jellyfish, Amazon Web Services, HubSpot, Wondershare And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Nuance Matters™: Momentum’s New Strategic Offering

On December 3, 2024, Momentum Worldwide, a global experiential marketing agency and part of Interpublic Group, launched Nuance Matters™ to help brands foster growth through authentic connections and cultural resonance. Understanding the “nuance” of a person’s identity and the communities they belong to is key for brands aiming to build deeper connections. Nuance Matters™ will bridge the gap between brands and consumers by offering innovative, culturally relevant strategies.

Mediaocean Partners with Interpublic, Omnicom, and WPP to Launch Certified Service Partner Program

On December 3, 2024, Mediaocean, a key partner in omnichannel advertising, launched a new Certified Service Partner (CSP) program. This initiative will allow participants to integrate and offer Mediaocean’s leading ad tech solutions, including Flashtalking and Protected by Mediaocean, for ad serving, creative optimization, paid social optimization, fraud detection, and brand safety.

• In Social Media Technology news this week…

• In Customer Experience news this week…

TaskUs and Red Points Announce Strategic Partnership to Combat Digital Fraud and IP Violations

On December 2, 2024, TaskUs, Inc., a leading provider of outsourced digital services and next-generation customer experience for the world’s most innovative companies, and Red Points, the top provider of AI-driven brand protection solutions, announced their strategic partnership. This collaboration combines expertise in Financial Crime and Compliance, Trust & Safety, and the world’s most widely used brand protection technology to protect organizations from digital fraud and intellectual property (IP) violations—a growing problem that causes an estimated $2 trillion in losses annually.

Amazon Connect Uses GenAI to Enhance Customer Experiences

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced new generative AI enhancements for Amazon Connect, AWS’s cloud contact center solution. These new features will further improve customer experiences by enabling more personalized, efficient, and proactive customer service.

• In Mobile Tech news this week…

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze how different Large Language Models (LLMs) perceive their brands, products and services. Critically, the new platform can identify whether or not brands are optimizing their digital presence enough to prompt coveted recommendations from Gen AI models such as ChatGPT, Google’s Gemini and Meta’s Llama, when people tap into them for guidance.

Prisma Media and DanAds Join Forces to Launch Prism Media Ad Manager

On December 2, 2024, Prisma Media Group launched the Prisma Media Ad Manager, a self-service advertising platform, in collaboration with DanAds, a leader in self-serve advertising technology. This innovative tool aims to simplify digital advertising for small businesses, allowing them to create and manage campaigns effortlessly.

• In Marketing Analytics news this week…

AKOOL and LiveX Enhance Customer Interaction Using Advanced Conversational AI and Avatar Solutions

On December 3, 2024, AKOOL, a leading platform for generative AI-driven personalized visual content, announced a partnership with LiveX AI, a pioneer in multimodal AI agents, to redefine customer interactions. This collaboration merges LiveX AI’s high-precision, real-time conversational AI agents with AKOOL’s dynamic avatar technology to deliver seamless, human-like experiences that overcome the limitations of traditional virtual agents.

Amperity Launches Customer Data Cloud, Simplifying Complex Data Architectures

On December 3, 2024, Amperity unveiled its new Customer Data Cloud, an AI-driven solution aimed at simplifying complex customer data. This innovative platform allows organizations to transform raw data into actionable insights quickly, addressing the growing challenges posed by the exponential increase in data generation.

• In Martech Content news this week…

HubSpot Launches Free AI Search Grader Tool, Revolutionizing Marketing

On December 4, 2024, HubSpot launched the AI Search Grader, a groundbreaking free tool designed to help marketers evaluate their brand’s visibility and sentiment within AI-driven search environments. As more consumers shift from traditional search engines to AI tools like ChatGPT and Perplexity, usage has surged by 37% while traditional search has declined by 11%. Marketers must start adapting new strategies like Language Model Optimization (LMO).

Wondershare Virbo Web 2.0 Debuts AI and Avatar Customization

Wondershare is excited to unveil Virbo Web 2.0, a comprehensive update introducing personalized avatar creation, advanced video editing tools, and streamlined AI integration to better empower users in spokesperson video creation. As a user-centric video creation platform, Virbo also offers powerful features like Video Translator, Talking Photo and URL-to-Video, empowering users to create immersive, dynamic content with ease.

Article Of The Week…..

How Data-Driven Advertising is Changing the Game

Have you ever wondered how some ads feel like they were made just for you—showing up at the perfect time, with the exact product you need? That’s the magic of data-driven advertising. It’s not about guesswork anymore. It’s about using valuable insights into consumer behavior, preferences, and trends.

In today’s fast-paced digital world, every click, like, and share generates valuable data. This proves that advertising has changed a lot. Businesses are not throwing spaghetti at the wall to see what sticks. They’re using data to connect with the right audience, on the right platform, at the right time.

How to Master Sales Intelligence and Close Deals Faster

Sales is changing fast, and so are the things buyers want. At every level of the sales cycle, personalization is crucial nowadays, necessitating precise and pertinent data. Here’s where sales intelligence comes into play.

It is using data to improve sales operations, from prospecting to conversion. The sales intelligence platform helps sales teams find and convert qualified prospects. It automates prospecting, gets lead insights, and directs outreach efforts.