MarTech360’S Weekly News Roundup With Nacelle, Verndale, Viral Nation, Teads And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Nacelle Unveils Game-Changing Personalization Solution for E-Commerce

Nacelle, a leader in e-commerce innovation,  unveiled its latest advancement in digital retail personalization, designed to redefine how brands engage with their diverse, new and existing customer bases. Amidst the growing need for bespoke content in e-commerce, Nacelle’s new personalization solution is a vital tool for marketers looking to navigate the challenges of scaling content across varied audiences without the growing constraints of time, budget, and resources.

Verndale Announces Strategic Partnership with BigCommerce

Verndale, a premier digital experience agency, announces a strategic partnership with BigCommerce, a leading Open SaaS ecommerce platform trusted by tens of thousands of merchants and brands worldwide. This collaboration allows BigCommerce’s growing number of customers to leverage Verndale’s extensive expertise in designing, building, and optimizing digital commerce websites. With a rich history of driving billions in online revenue for B2C and B2B clients, Verndale is uniquely positioned to enhance the digital commerce strategies of businesses utilizing BigCommerce.

• In Social Media Technology news this week…

Viral Nation’s AI-Powered Brand Safety Solution Wins SXSW Innovation Award

Chatmeter Releases Revolutionary AI Risk Monitoring For Multi-Location Brands

Chatmeter, the leader in multi-location intelligence, announced the release of Risk Monitoring, an AI technology that gives multi-location brands the ability to identify and prevent the next major crisis. “In the realm of online reputation management, the stakes have never been higher for businesses navigating the digital landscape,” said John Mazur, CEO of Chatmeter. “Negative, business-threatening commentary spreads online with the click of a button and therefore multi-location brands must put themselves in a position where they can address – and take action against – these risks in real time. Recognizing this, our team has pioneered Risk Monitoring, a groundbreaking product that leverages proprietary Chatmeter AI to sift through the noise of online reviews and social media to pinpoint potential risks with unprecedented accuracy.”

• In Mobile Tech news this week…

Teads Expands Exclusive Global Partnership with LG Ad Solutions

Teads, the global media platform, announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and across 10 Asia Pacific countries, including Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India.  These new territories extend Teads’ current exclusive footprint on LG Smart TVs in France and Belgium. Now the sole premium partner for the first touch point on LG TVs in these regions, Teads is furthering quality advertiser reach on the largest screen in consumers’ homes.

White Glove Appoints Jeff Bajorek As New Chief Sales Officer

White Glove, a leading advisor marketing company specializing in turnkey client acquisition and engagement services and a portfolio company of Rockbridge Growth Equity, announced it has named Jeff Bajorek as Chief Sales Officer. Bajorek joins White Glove with a wealth of experience, having spent the past nine years as an independent sales consultant, trainer, and speaker, primarily assisting professional service firms. Prior to his consultancy work, he excelled as a top performer in the medical device industry, underscoring his commitment to results-driven performance.

• In Marketing Analytics news this week…

Google Will Unveil Its New Human:Human Initiative At Possible

Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, announced that Google will bring the transformative Human:Human (H:H) experience to POSSIBLE for the first time ever. Designed with a human-centered approach, H:H empowers participants to build stronger cultures, companies, and communities. Google will exclusively debut this immersive, in-person inclusive leadership experience at POSSIBLE on Thursday, April 18 at 8:30 am ET.

ZoomInfo Named a Leader Among B2B Marketing and Sales Data Providers by Independent Research Firm

ZoomInfo, the go-to-market platform to find, acquire, and grow customers, has been named a Leader in The Forrester Wave: Marketing And Sales Data Providers for B2B, Q1 2024 report by Forrester Research, Inc. ZoomInfo received the top scores in the Current Offering and Strategy categories, and the highest possible score in the Market Presence category.

• In Martech Content news this week…

Outcast Turns to Domo to Measure Campaign Performance and Fuel Insights for Its Tech Clients

Domo announced that Outcast, a leading integrated communications and marketing agency, is using Domo’s data experience platform to measure the impact of its campaigns and make real-time, informed decisions about where to focus client resources. Outcast serves clients across a wide variety of tech industries, ranging from e-commerce to consumer products to artificial intelligence. Each client requires a customized program with a unique mix of campaigns across earned, social, owned and paid channels. To better serve its clients in the fast-paced tech industry, Outcast turned to Domo to automatically capture – in near real-time – data for each of these channels to deliver insights into campaign performance, as well as produce fast and accurate reporting.

PR Newswire And Global Sources Team Up, Offering Customized Services To Enhance Exhibitor Communications

PR Newswire, a premier global provider of distribution services for corporate communications, recently signed a content partnership agreement with Global Sources Hong Kong shows, the world’s foremost sourcing event. As part of the collaboration, PR Newswire will offer a broad range of communications services and customized solutions to exhibitors at the 2024 Global Sources Hong Kong Shows in April. The initiative will enable exhibitors to enhance their visibility and achieve a more extensive reach in overseas markets.

Article of the Week

Demand Side Platform for Programmatic Advertising: A Beginner’s Guide

The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly) and offline. As a marketer, if you want to advertise your product, you must be on its pulse. Luckily, with demand side platforms for programmatic advertising and supply-side platforms, publishers can tap into a wide catalog of advertisers.

With global programmatic ad spending projected to exceed $700 billion by 2026, these platforms are going to stay around for a long period. Let’s delve in and learn more about it.