MarTech360’S Weekly News Roundup With Optimizely, Dstillery, TikTok, Wondershare, Amagi And More!

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By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Collaboration of Dstillery and Index Exchange Promises Enhanced Ad Targeting Innovations

On October 1, 2024, Dstillery, a leader in AI-driven ad targeting, announced its new partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs). This collaboration, facilitated by Index Marketplaces, underscores both companies’ commitment to assisting brands and agencies in navigating the complexities of today’s digital landscape through smarter and more effective ad targeting.

Lemma Introduces Lemma Infibid, an Innovative Omnichannel Header Bidding Solution for Enhanced Publisher Profits

On October 1, 2024, Lemma, a leading omnichannel platform for emerging media, announced the launch of Lemma Infibid, an innovative header bidding solution that transforms how publishers connect with cross-channel demand partners. This state-of-the-art platform aims to enhance ad monetization by consolidating a diverse array of advertising formats into a single, unified interface. Lemma Infibid utilizes a real-time auction model, allowing each demand source to bid on impressions competitively, ensuring publishers achieve the highest possible value for their inventory.

TikTok Collaborates with InMarket to Assess the Real-World Effects of Advertising Campaigns Using Lift Conversion Index (LCI)

On September 30, 2024, InMarket, a leader in real-time marketing and measurement, announced a strategic partnership with TikTok to assess the real-world impact of advertising campaigns, including store visits and sales increases. Utilizing InMarket’s Lift Conversion Index (LCI), TikTok advertisers can gain valuable insights to enhance campaign effectiveness and maximize return on ad spend (ROAS) on the platform.

Twilio Partners with OpenAI to Enhance Conversational AI Capabilities

In an exciting development for customer engagement, Twilio has announced a collaboration with OpenAI to integrate the new Realtime API into its platform. This partnership is set to empower over 300,000 Twilio customers and more than 10 million developers to craft engaging voice experiences through advanced AI technology.

Optimizely Launches Enhanced Personalization Solution at Opticon London 2024

At the Opticon London event, Optimizely, a prominent digital experience platform (DXP) provider, introduced its latest offering, Optimizely Personalization, designed to meet the increasing demand for advanced digital engagement tools. This innovative solution seamlessly integrates precision-targeting mechanisms, testing functionalities, and robust analytics to help marketers deliver tailored digital experiences on a one-to-one basis.

Wondershare Filmora 14 Transforms Video Editing with Cutting-Edge AI Tools

Wondershare, a global frontrunner in creative software, has introduced Filmora 14, the newest edition of its renowned video editing software. With the tagline “More AI, Videos in Less Clicks,” this release introduces a series of revolutionary AI-driven features that aim to simplify and elevate the video editing process for creators of all levels.

Amagi and Phenix Make a Strategic Business Alliance

Amagi and Phenix have joined forces to enhance the streaming experience, introducing cutting-edge, low-latency technology for seamless ad insertion that brings viewers closer to live action than ever before. Their collaboration promises to revolutionize free ad-supported streaming TV (FAST) and live events by delivering real-time streaming with subsecond latency.

Live Connect by Treasure Data: A ‘Zero Copy’ Solution for the Snowflake AI Data Cloud

On October 1, 2024, Treasure Data announced the launch of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration allows organizations to securely and efficiently access, utilize, and enhance data between Treasure Data’s Customer Data Platform (CDP) and the Snowflake platform. With this integration, data teams can minimize operational overhead, gain greater flexibility in data movement, and streamline security governance and control.

Toluna Launches AI-Powered QProbe to Deepen Insights in Open-Ended Survey Responses

On October 1, 2024, Toluna, a leading global insights and research technology provider, announced the launch of QProbe, the latest innovation in its AI Everywhere strategy. QProbe is an AI-powered tool that enhances both quantitative and qualitative research by delivering deeper conversational insights. Its first release improves the quality of open-ended survey responses, offering richer insights consistently across participants.

Adobe Awards Global Scaled Creative & Content To Dentsu Creative

Adobe, the global leader in personalized digital experiences, announced that Dentsu Creative has been selected as lead global scaled creative and content agency for its Digital Media Business (DMe), following an extensive and competitive review. Together, Dentsu Creative, Tag Worldwide and Adobe will redefine advertising by driving personalization at scale through a robust Gen AI-powered content supply chain.

LambdaTest Unveils SmartIgnore in BETA for AI Visual Testing

LambdaTest, a leading cloud-based unified testing platform, announces the launch of Smart Ignore, an innovative feature within its SmartUI visual testing solution, aimed at addressing the challenge of false positives caused by content displacement in dynamic web applications. This new feature significantly enhances visual testing accuracy by intelligently masking layout shifts, enabling users to focus on genuine content changes that impact the user experience.

Article Of The Week…..

CMO’s Playbook To Generative Engine Optimization

Generative Engine Optimization

Artificial intelligence and its applications are revolutionizing everything around us, including the ways we search for information online. With the advent of generative engines like Google’s Gemini and Microsoft’s Bing Chat, searches today have become more holistic and dynamic. These tools have the capability to generate multi-modal responses that go beyond text.

“Generative AI is enabling us to reimagine search, providing more intuitive and natural ways for users to explore complex topics, ask follow-up questions, and dive deeper into subjects in a more conversational mode. We are pushing the boundaries of what search can do by integrating generative AI to provide more personalized and contextual answers. This allows users to ask naturally conversational questions and receive answers that synthesize information from multiple sources, creating a deeper and more seamless search experience,” says Elizabeth Reid, Vice President & GM of search at Google.

Lead Intelligence Metrics: What You Need to Track

Lead Intelligence

Imagine being aware of your leads’ degree of brand engagement, their willingness to purchase your goods, and even the most effective ways to reach them through communication. You could close more transactions and improve the efficacy of your prospecting with that kind of information. That is only made possible by lead intelligence. It is regarded by 70% of marketers and salespeople as a useful tool for attracting potential customers.

However, what exactly is it, and how can your company begin utilizing it? This article covers the fundamentals, including how it operates and the top tools on the market right now. After you discover how to use lead intelligence, you’ll question how you ever generated sales without it.

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