MarTech360’S Weekly News Roundup With Outreach, NICE , IAB, Captiv8, AnswerRocket And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Outreach Launches New Tools for Customer Retention & Growth

Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced a suite of new features designed to help sales and account management teams improve retention and expansion for enterprise customers. With Outreach’s latest release, account teams improve collaboration, gain full lifecycle visibility, and always take timely, relevant action that lead to account growth. These features enable revenue teams to take the right actions at the right times with customers, allowing for more cross-sell and upsell opportunities.

FreeWheel Introduces Innovative CTV Solutions to Enhance Performance Marketing

FreeWheel, a leading technology platform in the TV industry, has introduced the Performance Suite, now available within its demand-side platform, Beeswax. This new suite is designed to enhance campaign optimization and measurement specifically for connected TV (CTV) advertising, offering advertisers powerful tools to achieve their performance goals.

• In Social Media Technology news this week…

• In Customer Experience news this week…

NICE Tops Everest Group’s 2024 AI Products PEAK Matrix

NICE announced that it has been recognized as a ‘Leader’ in Everest Group’s Conversational AI Products PEAK Matrix® Assessment 2024 out of 25 providers evaluated. Everest Group recognized Leaders for creating a robust conversational intelligence ecosystem and expanding their conversational AI offerings across channels. Included in the reasoning for NICE’s recognition as a Star Performer, Everest Group noted the power of NICE’s Enlighten Actions in enabling users to interact with their data through natural language processing, making it easier for organizations to get more out of their data.

ASAPP AI Solutions for Contact Center Now on AWS Marketplace

ASAPP, a research-focused artificial intelligence cloud provider, has made its contact center AI software available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that makes it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

• In Mobile Tech news this week…

IAB Introduces the Diligence Platform to Simplify Compliance Across the Digital Advertising Sector

Developed in partnership with SafeGuard Privacy, the Platform Provides a Streamlined, Scalable Solution for Privacy Compliance in the Digital Advertising Industry. As digital advertising enters the realm of regulatory oversight with 19 state privacy laws now enforced and more on the way, the industry faces increasing demands for accountability and transparency. Key among these is the need for thorough due diligence on third-party partners who handle personal data in digital ad transactions.

Cadent Aperture Platform Unlocks New Ad Revenue for Hotwire, Midco, and Other Regional MSOs

Cadent, the largest independent solutions provider for omnichannel video advertising, announced new partnerships with leading regional MSOs Hotwire, Midco and Mediacom. The agreement provides Hotwire, Midco and Mediacom with access to the Cadent Aperture Ad Management solution, which protects and grows their respective linear and time-shifted ad revenue as they roll out their new Internet Protocol Television (IPTV) platforms.

• In Marketing Analytics news this week…

AnswerRocket Partners with Kantar to Speed Up Brand Insights Using GenAI

On 14th August 2024, AnswerRocket, a leader in GenAI-powered analytics, and Kantar, the world’s foremost marketing data and analytics company, announced a strategic go-to-market partnership. This collaboration aims to assist joint clients in harnessing GenAI to dramatically reduce the time needed to interpret data, generate actionable insights, and make this information readily accessible to marketing decision-makers at every level.

TitanFile Announces Integrations with Microsoft and NetDocuments

TitanFile, a leader in secure file sharing and collaboration, announced that it has worked with Microsoft and NetDocuments to bring new tools and unique user experiences to market. TitanFile will release significant upgrades to its “Secure Send” Outlook integration, launch a new Microsoft 365 integration and unveil a powerful integration with NetDocuments.

• In Martech Content news this week…

Syniverse Launches Real-Time Text Translations

Syniverse, the world’s most connected company^®, is unveiling Real-Time Text Translations (RTT), an innovative new feature of its omnichannel messaging solution that will enable enterprises to message and interact with customers in their preferred language. RTT, which supports more than 130 languages and multiple communication channels, lets enterprises instantly identify and adopt end-user preferences by automatically detecting when customers reply to messages in a different language.

Spline Becomes the First 3D Design Platform to Empower Designers to Deliver Interactive Experiences Across Multiple Platforms

On 13th August 2024, Spline, a collaborative 3D design platform, announced the launch of Android support, marking a significant milestone in 3D design. This update allows designers to create 3D content for Android devices, build interactions, and deploy them natively to any spatial device, mobile application, or website without the need for coding. Spline is now the only 3D design platform that offers these capabilities across both Android and Apple ecosystems.

Article Of The Week…..

AI in Advertising: The Surprising Ways Big Tech is Revolutionizing Ad Strategies

Artificial intelligence (AI) has become every marketer’s best friend. It’s that everywhere; it’s not just a trend anymore—people are really starting to use it a lot.

99% of marketers use AI every day, and 91% integrate AI into their daily work routines. That’s a lot! AI in advertising is no exception. Big tech giants like Meta, Coca-Cola, Amazon, and Google use AI to create designs and ads that better serve their customer base.

If these companies use AI for ads, does that mean advertisers will be no longer needed? How can businesses use AI to improve leads? Importantly, what does the future look like? This article answers all your questions, so read on.

Challenges in Offering Digital Experience and Ways Tools Can Overcome Them

As consumer life cycles are increasingly becoming more complex, having scalable enterprise-grade digital experience platforms that enable development and marketing teams to create and deploy sites with bespoke programming, deliver unpaired personalized experiences, offer digital experiences, and engage consumers throughout their customer journey can be a game-changer.

While personalized digital experiences have gained immense popularity as a marketing tool, not all businesses are able to offer them to their clients.

Marketers need an all-inclusive digital experience management system that allows them to handle various sites and content, allowing them to deliver intelligent, customized user experiences. In this blog, let us have a look at the challenges that marketers face while delivering top-notch digital experiences and how implementing the right tools will help them to overcome these challenges.