MarTech360’S Weekly News Roundup With Raptive, PubMatic, Cognizant, New Engen, Teads, Rokt mParticle And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Chalice AI and PubMatic Partner to Advance Agentic Interoperability Across the Open Internet

Chalice AI, a platform‑agnostic AI media decisioning company, and PubMatic have announced a collaboration to enhance agentic AI interoperability across the open internet, aiming to bridge the gap between AI‑driven decision‑making and real‑time programmatic execution.

Raptive Partners with Intent IQ to Boost Publisher Monetization and Advertiser Reach

The partnership has been announced by Raptive, the ad management platform and one of the world’s largest independent media companies, and Intent IQ, a privacy-first identity resolution company, and is expected to help improve the monetization of publishers and the fulfillment of advertiser demand in both traditional and ID-less digital environments.

• In Customer Experience news this week…

Cognizant and Adobe Expand Global Collaboration to Scale AI-Driven Creativity and CX Transformation

Cognizant, a worldwide leader in professional services and digital transformation, has deepened its partnership with Adobe to fast, track the launch, management, and expansion of AI, powered content and customer experiences at a broad scale.

8×8 Accelerates AI-Powered CX Transformation Across Industries

8×8, Inc., a leading global business communications platform provider, is experiencing strong momentum in platform-wide adoption of intelligent automation and API-driven communications. In Q3 of fiscal 2026, organizations chose the 8×8 Platform for CX to unify their customer journeys, reduce service friction, and operationalize AI at scale.

• In Social Media Technology news this week…

New Engen Acquires Grapevine to Scale Creator-Led Performance Marketing

New Engen announced that it has signed an agreement to acquire Grapevine, a creator-powered performance content network that enables brands to produce authentic creator-driven content and activate it at scale through whitelisted paid social campaigns. The move strengthens New Engen’s position in creator-led marketing as paid social continues to evolve.

CoSchedule Expands Social Media Management Capabilities With Mobile Publishing To Every Network

CoSchedule, the leading marketing calendar and social media management platform, announced significant enhancements to its mobile application, enabling users to publish content to every major social network from anywhere.

• In Mobile Tech news this week…

Teads Partners with Google TV™ to Expand CTV HomeScreen

Teads has announced a partnership with Google TV™ to expand Connected TV (CTV) HomeScreen ad availability globally. The collaboration positions Teads to offer brands premium ad placements that appear on the first screen viewers see when they power on their smart TVs – a high-impact moment in today’s increasingly fragmented media ecosystem.

• In Marketing Analytics news this week…

EDO Introduces ChatEDO, an Agentic AI Platform Redefining Speed and Access to TV Outcome Measurement

EDO has announced the launch of ChatEDO, a conversational, agentic AI application designed to dramatically simplify how advertisers, agencies, and publishers access and analyze TV advertising performance data.

Rokt mParticle Introduces Match Boost to Improve Audience Match Rates Across Major Ad Platforms

Rokt mParticle, the leading real-time customer data platform (CDP), continues the rollout of Match Boost, their latest CDP capability. This feature enriches first-party audiences at the point of activation to improve audience match rates and increase reach across major ad platforms such as Meta, Google, Pinterest, Reddit and Rokt.

• In Martech Content news this week…

WP Engine Launches Newsroom – A Unified Platform for Modern Editorial Excellence

WP Engine has launched Newsroom, a dedicated editorial workflow and operations platform designed to help today’s news organisations streamline publishing, increase editorial velocity, and integrate fragmented tech stacks into a unified system.

DeepL Launches Voice API to Enable Real-Time Multilingual Speech Transcription and Translation

DeepL has launched the general availability of its DeepL Voice API. This real-time speech-to-text translation service enables developers to integrate live voice processing capabilities into their applications, thus helping to fill the language divide and enhance global communication.

• Article Of The Week…..

From Funnels to Revenue Engines: The Future of Demand Generation

Traditional demand generation looks busy on dashboards but weak in outcomes. Leads flow in. MQLs pile up. Sales still complains. Revenue barely moves. That is the leaky bucket problem. We keep pouring more spend at the top, hoping volume will fix quality. It rarely does.

The future of demand generation does not sit inside a funnel. Funnels assume linear behavior. Buyers are not linear anymore. They research, pause, compare, disappear, and come back months later with strong opinions already formed. This is why the old playbook struggles.

 

Marketing Automation vs. Revenue Orchestration Platforms

Marketing automation was created because businesses wanted to tap into consumer behavior which they believed would follow predictable patterns. The system operated according to a customer journey model which showed customers progressing through three stages from awareness to consideration and finally to purchase. Lead comes in. Email goes out. Score increases. Sales takes over. Deal closes.