MarTech360’S Weekly News Roundup With RollWorks, CreatorIQ, Qualtrics, Billups, IAS And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Rollworks Launches Command Center, A Dashboard That Allows Users To Optimize Their Entire End-to-end…

Account-based platform RollWorks, a division of NextRoll, announced the launch of Command Center, the company’s interactive ABM dashboard that unifies buying signals into a single and easy-to-understand interface. Command Center, which is now generally available, connects insights to actions and allows users to take next best actions directly in the tool, ultimately driving pipeline and impacting bottom lines.

While many teams are eager to adopt ABM, finding success in its execution has proven to be challenging. Only a handful of companies have successfully implemented ABM to gain a strategic edge in the competitive landscape because of an absence of clear guidance and established best practices. RollWorks is changing that with Command Center.

Hippo Video integrates with HubSpot App Marketplace, acquires Certified App Status

Hippo Video, a Gen AI video platform for Go-To-Market (GTM) teams, is proud to announce its integration with HubSpot, a powerhouse customer platform, solidifying its status as a HubSpot Certified App. Hippo Video empowers sales and marketing teams to generate videos at scale using personalized scripts, featuring custom lifelike avatars. This certification highlights Hippo Video’s dedication to revolutionizing video creation. This integration unlocks the potential for users of both platforms to seamlessly employ automation in video creation directly within HubSpot.

• In Social Media Technology news this week…

CreatorIQ Announces Snap Inc. Partnership To Scale Global Creator Discovery Capabilities

GigaStar Announces Powerful New Platform Features Enhancing Investor and Creator Experience and…

GigaStar, a startup bringing YouTube Creators and Investors together, announced significant platform updates to enhance user experience and provide comprehensive insights into portfolio performance.

“At GigaStar, we’re driven by a vision where every Creator has the tools to turn their dreams into reality, and every Investor can contribute to the future of content creation,” said Hala Saleh, GigaStar’s VP of Product. “With our latest platform updates, from the intuitive ‘By the Numbers’ dashboard to our pioneering Drop Calculator, we’re setting a new standard for collaboration in the Creator Economy.”

• In Customer Experience news this week…

Qualtrics AI Empowers Organizations to Improve Customer Experiences In-Store, Online, and in the…

Qualtrics, the leader and creator of the experience management category, unveiled new AI-powered innovations across XM for Customer Experience empowering organizations to understand and build connections at scale, with every customer, and personalize the customer experience at speed and scale across every channel.

These new solutions, powered by Qualtrics^® AI, create an empathetic, humanized experience by helping organizations understand the sentiment, satisfaction, effort, expectations and preferences for every customer. This leads to strong customer loyalty that accelerates revenue growth and reduces operating costs.

• In Mobile Tech news this week…

Billups Launches AI-Powered Cookieless and Device ID-less OOH Measurement Solutions

Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, announced enhanced OOH measurement solutions for marketers to make data-driven decisions and optimize their OOH advertising strategy. The company has expanded this offering globally, providing local and cross-geography metrics to drive campaign insights and performance for advertisers in nearly two dozen countries.

Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership

Roku, the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk, the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

• In Marketing Analytics news this week…

LivePerson named a Leader across multiple G2 Grid® reports for digital customer conversations

LivePerson, the enterprise leader in digital customer conversations, announced that it has been named a Leader in G2’s Grid® reports for Bot Platforms, Chatbots, Conversational Marketing, and Live Chat. These recognitions are based on user responses to reviews and questions on G2, the world’s largest and most trusted software marketplace.

G2 Grids represent the voice of real customers, and are meant to help technology buyers select the best products for their businesses and learn from peers with similar experiences. Products in the Leader quadrant are rated highest by G2 users and achieve high scores for market presence.

IAS Announces First-to-market Integration With Roblox To Provide 3d Immersive Measurement

Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.

Roblox, which has more than 71.5 million daily users as of Q4 2023, announced today its video ads are now available to all advertisers,¹ enabling them to reach its community of users over the age of 13² at scale. With video ads, brands don’t need to build custom 3D content and can use their existing video creatives for ad campaigns on Roblox.

• In Martech Content news this week…

Quad introduces new creative agency: Betty

Quad/Graphics, Inc., a global marketing experience company, is introducing ​​Betty, a new creative agency named after the late Betty Quadracci, fearless trailblazer and co-founder of Quad. The new offering will integrate all of Quad’s creative business lines to uniquely combine its boutique tactics, unmatched 24/7 global production power and commitment to delivering smart, scalable ideas, powered by an in-house network of talented strategists, creatives, content makers, and production and post-production experts.​

Axel Springer and Microsoft expand partnership in the areas of marketing, AI, content and Azure

Axel Springer and Microsoft have agreed on an expanded, comprehensive partnership in the areas of marketing, artificial intelligence (AI), content and cloud computing. The collaboration aims to leverage technological innovation to strengthen independent journalism worldwide.

The partnership will expand and deepen existing cooperation at various levels. The existing AdTech collaboration will be expanded to include POLITICO in the future. Based on their shared understanding of the principles and possibilities of responsibly used AI, both companies will work together to develop new AI-driven applications for their users. Users will also have access to more premium content from Axel Springer news brands via Microsoft Start/MSN .

Article Of The Week…..

What is Agile Marketing? Everything You Need to Know in 2024

Agile marketing is a marketing strategy that incorporates the principles and practices of agile methodology. This includes having self-organizing, cross-functional teams that work in regular iterations and provide continuous feedback. It necessitates a strategic vision as well as short–, medium-, and long-term marketing strategies.

Teams complete their stated deliverables and begin testing at the end of each burst, also known as a ‘sprint’ or ‘iteration’, so they understand how to make improvements during the next iteration. Data collection and analytics enable teams to adjust and enhance their performance over time incrementally.