MarTech360’S Weekly News Roundup With Samsung Ads, OpenAI, Talkdesk, Vyond, Publica by IAS And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Sybill and Enable Partner to Deliver AI-Powered CRM Hygiene for Zoho Customers

Sybill, the AI sales assistant that transforms customer conversations into complete and accurate CRM records, announced a strategic partnership with Enable Solutions, a Massachusetts-based Zoho consulting firm. Together, the companies will bring Sybill’s CRM Autofill technology into Zoho implementations, empowering revenue teams with automated, context-rich updates that significantly improve data quality.

OpenAI’s ChatGPT Adds Instant Checkout, Redefining E-Commerce

OpenAI has launched a groundbreaking feature, Instant Checkout, within ChatGPT, enabling users to purchase products directly through the AI chatbot. This innovation marks a significant shift in e-commerce, opening new opportunities for retailers and marketers.

• In Customer Experience news this week…

Sprinklr Unveils AI-Powered Innovations to Redefine Customer Experience

Sprinklr, the leading AI-native platform for unified customer experience management (Unified-CXM), introduced a new wave of AI-powered solutions designed to transform how enterprises engage with customers. The announcement includes the launch of Sprinklr Copilot, Sprinklr AI Agents, and enhanced capabilities for Sprinklr Customer Feedback Management (CFM).

Talkdesk Expands Microsoft Partnership on Azure Marketplace

Talkdesk®, Inc. announced strategic advancements with Microsoft that deliver new ways for enterprises to improve customer experiences. Talkdesk for Microsoft Teams, a certified integration between Talkdesk and Microsoft Teams, now enables organizations to embed Talkdesk directly within Microsoft Teams.

• In Mobile Tech news this week…

Samsung Ads & Publica by IAS Extend Global CTV Collaboration

Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming.

Vyond and Vbrick Form Strategic Partnership to Redefine Secure Enterprise Video Communications

Vyond, the all-in-one AI-powered video creation platform, and Vbrick, a global leader in secure enterprise video solutions, announced a new strategic referral partnership. The collaboration brings together Vyond’s advanced video creation capabilities with Vbrick’s AI-driven video management, distribution, and analytics-delivering organizations a complete, end-to-end solution for enterprise video communications.

• In Marketing Analytics news this week…

Salesforce Unveils Idea Insights: A New Era of Customer-Driven Innovation

Salesforce has launched Idea Insights, a transformative program designed to enhance transparency and collaboration between the company and its global community of marketers, developers, and product users. This initiative aims to streamline how customer feedback influences Salesforce’s product development, ensuring that the voices of its users are heard and acted upon more effectively.

Liftlab and Stellair Form Strategic Collaboration to Unlock Full-Funnel Media Planning

• In Martech Content news this week…

Fiserv Launches Content Next to Accelerate AI-Driven Content Management and Workflow Optimization

Fiserv, Inc., a leading global provider of payments and financial services technology, announced Content Next™ from Fiserv, a next-generation, multi-tenant, cloud based content management and workflow solution that raises the bar for digital transformation in banking by prioritizing agility, intelligence and the customer experience.

Stibo Systems Launches ProductGen AI to Transform Enterprise Product Content Creation

Stibo Systems, a global leader in master data management (MDM) solutions, announced the launch of ProductGen AI, a generative AI capability embedded in the company’s Product Experience Data Cloud (PXDC). ProductGen AI transforms how enterprises create, govern, and localize product content – empowering teams to move faster, stay compliant, and scale globally with confidence.

Article Of The Week…..

Top 7 Curated Marketing Strategies Every Marketer Should Implement

Attention is the new currency they say. Marketers aren’t just chasing clicks anymore. They are competing for brain space. In a world flooded with content, relevance is everything.

Curated marketing is the answer. It is the process of carefully selecting, filtering, and delivering the most relevant content to very specific segments using smart data signals. No guessing. No blasting the same message to everyone.

In 2025, success means going beyond basic segmentation. Brands that curate content intelligently get noticed, remembered, and trusted. They don’t just communicate. They engage.

From Social Media to Ads: How Content Moderation Impacts Marketing Performance

Imagine you and your team spends months planning a campaign, crafting content, and building buzz. Then an ad appears next to fake posts or toxic comments. Users notice, trust drops, and engagement tank. One slip and all that effort feels wasted. This is the reality of the digital world today. Every post, every comment, every ad is public. Brands are under constant scrutiny.

Content moderation is how companies regain control. It is about watching what appears, removing harmful content, and curating posts so users feel safe. It is not just about avoiding problems. Moderation shapes how people experience your brand, encourages real conversations, and protects reputation.