MarTech360’S Weekly News Roundup With Snapchat, PubMatic, Meltwater, Encore, iQuanti, Zendesk And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

AppDirect and Tackle.io to Unite to Extend Leadership in B2B Subscription Commerce

AppDirect, the world’s leading B2B subscription commerce platform, announced it has signed an agreement to acquire Tackle, the preeminent cloud go-to-market platform.

Snapchat and Wix Partner to Help SMBs Grow

Snapchat announced a new global integration with Wix, a versatile and easy-to-use website builder for small-and-medium-sized e-commerce brands, which allows for seamless activation of Snapchat ad campaigns to drive business growth.

• In Customer Experience news this week…

Zendesk and AWS Partner to Deliver AI-Powered Contact Center Transformation

Zendesk has a new Strategic Collaboration Agreement (SCA) with Amazon Web Services. This enhances AI innovations in contact centers. It also supports Zendesk Contact Center’s global growth.

Vonage Expands AWS Collaboration with the Launch of its Enterprise Solutions in AWS Marketplace

Vonage, a part of Ericsson announced the availability of its enterprise software solutions in AWS Marketplace, including Vonage Communications APIs, Network APIs, and Contact Center. The recently unveiled integration of Amazon Nova Sonic and Vonage Voice API is also a part of the catalog.

• In Mobile Tech news this week…

PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance

PubMatic has partnered with BrightLine to bring interactive and addressable Connected TV ad formats into the PubMatic programmatic platform, providing the ability to tie viewer engagement to verified commerce and performance outcomes for advertisers.

MNTN & Northbeam Integration Enables Reliable CTV Performance Measurement

MNTN and Northbeam have launched a new integration that allows marketers to funnel MNTN’s connected-TV (CTV) campaign data directly into Northbeam’s measurement platform, enabling unified cross-channel analytics and clearer visibility into how Performance TV influences conversions and customer acquisition.

• In Social Media Technology  news this week…

Meltwater Recognized as Leader in IDC MarketScape Report for Influencer Marketing Platforms for SMB

Meltwater, a global leader in media, social, and influencer intelligence, has been recognized as a Leader in the new IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment.

• In Marketing Analytics news this week…

Encore Acquires FIRST to Build a Global Brand Experience Powerhouse

Encore has acquired FIRST, a leading global brand-experience agency, significantly expanding Encore’s capabilities in event marketing, creative production, and brand-driven engagements worldwide.

Treasure Data Expands Access To Its AI Marketing Cloud Through AWS Marketplace

Amazon Web Services (AWS) and Treasure Data announced its AI Marketing Cloud is now available in AWS Marketplace, giving global brands and innovative companies faster, more direct access to its AI-native marketing platform.

• In Martech Content news this week…

iQuanti and Profound Join Forces to Help Brands Win in the AI Search Era

iQuanti, a data-driven digital marketing and analytics firm, has announced a new strategic collaboration with Profound to deliver a comprehensive solution for the emerging era of AI search.

• Article Of The Week…..

How Netflix’s Martech Stack Delivers Personalization at Scale

Let us start with the obvious. Netflix is playing a different game. When you operate at global scale with a user base that behaves nothing like a single audience, you either crack personalization at scale or you collapse under your own size. Netflix chose the first path and turned it into a competitive advantage so strong that most platforms now treat it as a benchmark. Their full year 2025 revenue forecast sits at USD 44.8 to 45.2 billion, which tells you the model is not just working but compounding.

The Age of Autonomous Marketing: When AI Agents Run Campaigns

Marketing technology has reached a point where things stop being small improvements. They start being real change. AI is no longer just a helper. It is not only there to do repetitive tasks faster or more accurately. The real shift is AI as an agent. Something that can plan campaigns. Execute them. Watch what happens. Learn. Adapt. And do all of this largely on its own. It does not wait for instructions. It does not follow rigid rules. It figures things out as it goes.