MarTech360’S Weekly News Roundup With StackAdapt, TapClicks, Verizon, Perion, Stagwell And More!

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By News Desk
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Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

StackAdapt Partners with Samba TV to Power In-Platform Incremental Reach and Measurement

StackAdapt, the leading multi-channel programmatic advertising platform, announced a partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, to integrate Samba TV’s comprehensive first-party dataset into a suite of products within StackAdapt’s programmatic platform. The integration enables StackAdapt to provide clients with incremental reach and measurement to achieve optimal advertising and marketing campaigns. StackAdapt is the first demand-side platform (DSP) to implement a fully self-serve solution for integrated planning, activation and measurement in the U.S. using Samba TV’s automatic content recognition (ACR) dataset.

AUDIENCEX and AlMashtal Form Strategic Alliance, Launch AUDIENCEX KSA

AUDIENCEX, the AI-powered digital advertising partner built to optimize campaign performance for brands and agencies, announces an innovative strategic alliance with AlMashtal, a Riyadh-based community space and creative incubator dedicated to expanding the horizons of creativity in the Kingdom and scaling local creative economies.

Together, both companies are committed to delivering an integrated solution that brings together creative professionals based outside of Saudi Arabia along with emerging local creatives currently part of AlMashtal’s community. By harnessing the expertise of international creative teams alongside the cultural acumen of local Saudi creatives, this alliance offers a holistic solution tailored to the needs of brands and marketers seeking to deliver authentic campaign activations and drive impact and expansion in the region and internationally.

TapClicks Adds ‘Push’ Connectors for Facebook, Pinterest and Snapchat to Flagship Marketing…

TapClicks, the leading provider of Smart Marketing solutions, announced the release of native connectors which allow the “push” of campaigns directly from TapOrders OMS (Order Management System) to major social platforms.

Push Connectors automatically push campaign data to the serving platform when a campaign is ready to be executed. They improve efficiencies in the order trafficking process by removing duplication of effort in capturing and fulfilling campaigns, thus eliminating human error and speeding the process of campaign fulfillment.

TapClicks’ new social media connectors are designed to streamline the process of trafficking campaigns delivered on Facebook, Pinterest and Snapchat.

Introducing Wayve: The Revolutionary Social Media Platform Redefining Privacy and Security

Wayve is proud to announce the launch of its cutting-edge social media platform, setting a new standard in communicating amongst friends, while prioritizing user privacy and security like never before. Wayve employs state-of-the-art communication streams, private and fully customizable location sharing, and stringent privacy measures to ensure that your location always remains confidential and secure.

Unlike traditional messaging and location sharing apps, Wayve places paramount importance on safeguarding its users’ personal information, offering a safe and trustworthy environment for individuals to connect and share their whereabouts with peace of mind.

Verizon unveils new AI tools to transform customer experience

Verizon is enhancing the customer experience through new GenAI tools that are reimagining and improving the way the company serves its customers. In recent months, Verizon has been developing – and deploying – industry-leading, human-assisted GenAI applications to simplify experiences and help make every interaction a positive one.

These new tools make it simple to do business with Verizon and help reduce the cognitive load on store and customer service partners. These tools are designed with human in the loop – to work alongside our customers and frontlines as a personal “guide” to get to the best answers and offers available.

Perion’s Global DOOH ‘Green Deals’ via Hivestack & Scope3

Perion a technology leader in connecting advertisers to consumers across all major digital channels, announced the launch of Hivestack’s ‘Green Curated Deals’ innovative solution for DOOH on a global scale. Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.Building on momentum from the recent expansion of Scope3’s emissions model to include DOOH, and the launch of Hivestack Curate, the company’s proprietary DOOH platform for curated deals, Perion reinforces its commitment to fostering a more sustainable future.

TapClicks Announces New AI-Enabled Media Planner Solution

TapClicks, the leading provider of Smart Marketing solutions, announced a new product, the TapClicks Media Planner. Media Planner technology is based on a partnership between TapClicks and Compulse.

The combined solution will simplify the media selling process with data-driven media planning, proposal generation and integrated campaign fulfillment. Fueled by AI, it helps agencies and media companies save time and money in advertising operations, reduce media costs, accelerate the sales cycle, and engage more clients.

TapClicks Media Planner automates client proposals, tracks their status, and executes digital media campaigns. It features a built-in proposal generator, editable by the user, supporting custom branding.

Stagwell (STGW) and Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers

Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and Connected TV (“CTV”), announced a partnership to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.

Trustpilot Unveils New Features Empowering Businesses to Proactively Engage with Customer Concerns…

Trustpilot, the global online platform home to more than 250 million reviews, introduced new features for businesses on the platform to build trust, grow and improve through their customer reviews like never before. Trust and communication are crucial for businesses looking to create lasting consumer relationships, but without the right tools, the two parties can easily be siloed and feedback can be underutilized. With these new features, Trustpilot is arming businesses with feedback-powered insights into their customers and broader markets, enabling them to grow while building a new level of trust.

CourtAvenue Launches Catapult, the Ultimate AI Content Generation Tool

CourtAvenue, the fast-growing digital transformation agency, proudly announces the launch of Catapult, a cutting-edge AI-powered content generation tool poised to revolutionize the way businesses create compelling content. With Catapult, CourtAvenue introduces a transformative approach to content creation that leverages the power of artificial intelligence to produce high-performing content that resonates with audiences and drives tangible results.

Catapult represents the culmination of CourtAvenue’s extensive expertise in digital innovation, addressing the pressing need for efficient and effective content creation in today’s dynamic marketplace.

WordLift AI SEO Agent revolutionize SEO and Content Marketing in the UK

WordLift announces the launch of its AI SEO Agent, a revolutionary conversational AI system tailored for SEO and content marketing efforts. This innovative tool is set to redefine search engine optimization strategies by employing the sophisticated capabilities of Neuro-Symbolic LLM-based Autonomous Agents.

Maintaining a competitive edge in today’s SEO landscape is more crucial than ever, particularly with Google’s Helpful Content Updates. The concern over AI-generated content and potential Google penalties, which could lead to reduced traffic and visibility, is a significant challenge for businesses.

Article Of The Week…..

Customer Experience Automation: 7 Key Practices for Better Client Satisfaction

Customer Experience AutomationCustomers nowadays expect seamless and personalized experiences across all touchpoints with a brand. A staggering 86% of buyers are willing to pay more for a great customer experience. However, meeting these ever-rising expectations with manual processes alone is challenging for businesses.

This is why Customer Experience Automation (CXA) is crucial.  Customer experience automation is the strategic application of artificial intelligence (AI), machine learning (ML), and automation to streamline and enhance customer interactions throughout the entire customer lifecycle.

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