MarTech360’S Weekly News Roundup With VanillaSoft, ShipBob, LiveRamp, Vultr And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

VanillaSoft Receives Significant Growth Investment from Tritium Partners

VanillaSoft, an omni-channel sales engagement platform for high-performing teams, announced a significant growth investment from Tritium Partners. The investment will advance VanillaSoft’s AI-enabled prospect nurturing and intelligent lead routing features to further increase the productivity and performance of sales and fundraising organizations through automated workflow support and superior new-prospect engagement.

Amplience Launches Accelerated Media to Cut Page Load Times, Improving Search Engine Rankings &…

Amplience, the AI Content company, has announced the launch of Accelerated Media, its new image and video optimization Amplifier feature. Built on top of its enterprise-scale digital asset management (DAM) platform, Accelerated Media delivers a fast route for retailers to increase their competitive edge and elevate the consumer experience.

• In Social Media Technology news this week…

ShipBob Partners With TikTok to Power “Fulfilled by TikTok” Logistics Solution in the US

ShipBob, the leading global omnifulfillment platform has partnered with TikTok to power ‘Fulfilled by TikTok,’ a logistics program that makes it easier for brands and merchants using TikTok Shop in the US to sell on the platform. Brands, merchants, and creators selling on TikTok Shop can leverage ShipBob’s AI-driven fulfillment engine, network of fulfillment centers, and expertise to unlock nationwide inventory storage, best-in-class order fulfillment, and quick shipping.

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration…

Zefr’s global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform’s proprietary brand suitability solution, TikTok Inventory Filter.  Zefr is providing video-level signals to inform TikTok’s industry-leading Inventory Filter for GARM Suitability optimizations, giving advertisers even further control and transparency when using the TikTok Inventory Filter on campaigns. This collaborative process represents an evolution in brand suitability optimization, a significant step forward from over-blocking content via legacy approaches, such as keyword blocking or static inclusion lists.

• In Mobile Tech news this week…

Magnite Integrates Snowflake’s Media Data Cloud to Enhance Secure Data Activation for Agencies,…

Magnite, the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company. Snowflake will be enabled within Magnite Access, the company’s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways.

LiveRamp and FreeWheel Partner to Bring Increased Addressable Advertising Inventory to the Connected…

LiveRamp and FreeWheel announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector.

This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV platform. The result is a new capability that allows marketers to more accurately reach and target audiences in the fast-growing CTV space using first-party data and addressable advertising.

• In Marketing Analytics news this week…

Vultr and Signiant Elevate High-Speed Global Media Delivery

Vultr, the world’s largest privately-held cloud computing platform, announced that Signiant, the market leader in accelerated file transfer solutions, is the latest ecosystem partner to join its Cloud Alliance. By combining Vultr’s high-performance cloud infrastructure with Signiant’s industry-leading accelerated file transfer and media management solution, businesses can unlock a revolutionary media delivery experience that prioritizes performance, security, and cost.

Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement…

Kognitiv Corporation delivers AI-powered loyalty and data activation solutions to enable highly effective personalization and optimization of the customer experience. Kognitiv is thrilled to add Kognitiv Ignite to its innovative, omni-channel SaaS platform. This transformative AI-native, outcome-based, one-to-one personalization software has been designed to reshape and propel brands’ customer engagement strategies across owned channels.

• In Martech Content news this week…

Truepic Joins Partnership on AI’s Framework for Collective Action on Synthetic Media

Truepic, provider of authenticity infrastructure for the internet, announced that it has joined Partnership on AI’s Responsible Practices for Synthetic Media: A Framework for Collective Action. Using the Framework, Truepic and other tech industry leaders like Adobe, Meta, Microsoft, and Google commit to responsibly developing, creating, sharing, and identifying synthetic media.

Unbabel Releases New Open-Source Large Language Model, The First LLM Fine Tuned to Predict…

Unbabel, the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual customer experience at scale,  announced the public release of its new open-source Large Language Model (LLM), CometKiwi XL and XXL, specially designed to predict translation quality. As the first LLM fine tuned for translation quality, CometKiwi offers exceptional performance and unprecedented quality estimation capabilities – contributing to increasingly accurate translations and improved cost savings while supporting global expansion.

Article of the Week

Is Your Website Strong Enough? Exploring the Power of CMS Software

 

Without the need for specialized knowledge or coding abilities, users can produce, manage, and change digital content on a website using CMS software, or content management system software. A user-friendly interface offered by this software makes it easier to create and update web pages, store and manage photos and other media files, and publish content to websites.

Using the CMS platform, users can effortlessly create and edit web pages, categorize information into sections or subcategories, and work together on content development and management. User management, media management, content editing tools, and search engine optimization (SEO) skills are common aspects of this software.